What is DC Design?

• Dilip Chabbria Design Private Limited is

recognized as the leading Automobile
Designer in India. With the sole aim of offering
Design and Prototyping services to the India
OEM Industry as well as customized one – off
solutions to the individual Buyer.
 What are the challenges?
• Individual Customization
• Profit Margin
• Expand Base
 What do they want to do?
• They want to change the perception of the
consumer from being a car modifier to a
brand modifier (Innova , Fortuna , Tempo
Traveler, Tata Winger)
 Proposition
• Innova owners who want to stand apart in
Comfort and style.
Come to DC Lounge
 How do we communicate?
• Tie with petrol stations
• Malls for exhibiting their modified cars
• Brand outlets
• Participate in events and rallys
 Where can they communicate?
• Online (facebook , twitter etc)
• Blogs
• Hoardings
• BTL activities
• Toyota Innova Price
• Rs 8,01,429* - Rs 12,14,725*
• Toyota Fortuner Price Ex-Showroom Prices:
• Toyota Fortuner Price in Delhi – Rs. 18,45,000/-
• Toyota Fortuner Price in Mumbai – Rs. 18,40,000/-
• Force Tempo Traveller - Rs. 4,50,000
• Tata Winger - Rs. 6,70,000
 Target Audience
• Utility Base – Vehicles
• Long Distance Travellers