between ages of 16-25. The type of person I would target would be very outgoing, cool, My target audience can range from confident, and they may tend to be urban students at 6 form, college, and and single. By this I mean that they like to university or in a job that is practical and socialise for example go out to a club or bar high class earning good amounts of to meet new people and enjoy themselves. money. This means they would fit into They will have some sought of passion for such social grades of, E (students), D house or dance music. (working class) and C2 (skilled manual workers). They would be likely to live in urban areas, like London, Birmingham, Manchester or nearby where a lot is happening. They may still live with their parents if they are students or renting With the money they earn they would property like flats or standard housing. spend it on going out socialising and on They may even have bought and live in events like the dance music festival, their own property. Creamfields, also on lively holidays to Ibiza for example. Also would be very interested in fashion and would be likely to shop in, Topman, All saints, Choice and many others. They would be likely to be up to date with the latest fashion, music and events. My target audience would watch little T.V especially on the weekend, as they would be out socialising, being active (gym or football) or possibly at events.