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Direct Selling: Explained
Direct Selling: Explained
Direct Selling: Explained
Explained
Caroline Tointon
Direct Selling Association (DSA)
Direct Selling Association
(DSA)
• National trade association founded in 1972
• Represents more than 40 direct selling
companies that manufacture/distribute goods
and services through Direct Sellers
• Also referred to as distributors, consultants,
sales agents, associates and others
• All are independent contractors
DSA: Mission
“To protect, serve and promote the effectiveness of member
companies and the independent business people they represent.
To ensure that the marketing by member companies of products
and/or the direct sales opportunity is conducted with the highest
level of business ethics and service to consumers.”
All direct selling companies agree to be bound by the Code as a condition of
membership. All direct sellers are bound by the Code when representing a DSA
member company.
• Person-to-Person
• Party-Plan or Group Presentations
• Unique company marketing
techniques
No Barriers
•Men/women across all age groups have
achieved significant success – 18’s to 80’s!
•No fixed education requirements or previous
experience needed
•Direct selling companies provide all the
training to get started and to grow in the
business
•Ensure you select a DSA member company –
go to www.dsasa.co.za
Cost of Getting Started
• Cost to start an independent direct selling
business is typically very low
• Usually, a modestly priced sales kit is all
that is required to get started
• In sharp contrast to franchise and other
business opportunities, which may require
substantial initial investment
7 reasons why people join a
Direct Selling Company
1) Wholesale / Discount buyers
2) Short Term sellers with specific objectives
3) Part Time sellers
4) Full Time, career orientated sellers and business
builders
5) Social Reasons
6) Recognition
7) Need to share the benefits of the product and
company
Earnings Potential
•Income generating – limited only by amount of time,
effort and dedication invested
•Entrepreneurial opportunity (business-within-a-
business)
•Personal growth – training, mentorship, recognition