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    Marketing Managment 1

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    muhammad_syed_11
    The document contains a table with information about Lux, Lifebouy, and the Department of Commerce brands. It includes demographic factors like income, gender, and social class. It also lists psychological factors such as attitude, personality, motivation, and innovation. The table is divided into 3 questions, with the first providing income and education details, the second including additional demographic and psychological factors, and the third showing a range of numbers for each brand.

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    Marketing Managment 1

    Uploaded by

    muhammad_syed_11
    20 views2 pages
    The document contains a table with information about Lux, Lifebouy, and the Department of Commerce brands. It includes demographic factors like income, gender, and social class. It also lists psychological factors such as attitude, personality, motivation, and innovation. The table is divided into 3 questions, with the first providing income and education details, the second including additional demographic and psychological factors, and the third showing a range of numbers for each brand.

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    The document contains a table with information about Lux, Lifebouy, and the Department of Commerce brands. It includes demographic factors like income, gender, and social class. It also lists psychological factors such as attitude, personality, motivation, and innovation. The table is divided into 3 questions, with the first providing income and education details, the second including additional demographic and psychological factors, and the third showing a range of numbers for each brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    20 views2 pages

    Marketing Managment 1

    Uploaded by

    muhammad_syed_11
    The document contains a table with information about Lux, Lifebouy, and the Department of Commerce brands. It includes demographic factors like income, gender, and social class. It also lists psychological factors such as attitude, personality, motivation, and innovation. The table is divided into 3 questions, with the first providing income and education details, the second including additional demographic and psychological factors, and the third showing a range of numbers for each brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    QUESTION NO: 1

    S.NO LUX LIFEBOUY DEPTT OF COMMERCE


    1 Income Income Education
    2 Refrence Group Occupation Income

    QUESTION NO: 2

    S.NO LUX LIFEBOUY DEPTT OF COMMERCE


    1 Income Income Education
    DWMOGRAPHIC
    2 Gender Occupation Income

    2 Social Class Social Class Importance Of Prefrence


    SOCIAL
    3 Refrence Group Refrence Group Openion Leader

    4 Attitude Personality Motivation


    PSYCHOLOGICAL
    5 Innovation Innovation Personality

    QUESTION NO: 3

    S.NO LUX LIFEBOUY DEPTT OF COMMERCE


    1 3-5 6-9 3-5
    IBA SURF EXCEL BONOUS
    Education Social Class Income
    Importance Of Prefrence Income Occupation

    IBA SURF EXCEL BONOUS


    Income Income Income
    Education IncomeEducation Occupaion

    Importance Of Prefrence Importance Of Prefrence Social Class


    Openion Leader Social Class Imprtance Of Prefrence

    Motivation Personality Atttude


    Personality Innovation Innovation

    IBA SURF EXCEL BONOUS


    2-4 4-6 6-9

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