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  • Automotives - Business Context: Shares. Different Market/product Sectors

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    The document discusses the business, customer, internal, external, and stakeholder contexts of the automotive industry. It notes that the automotive industry is mature and globally competitive. It faces different market demands, levels of brand awareness, and consolidation through mergers and acquisitions. The customer context involves diverse demographics, product usage patterns, and decision-making processes. Internally, automotive companies have significant resources but also organizational changes. Externally, the industry operates globally and is impacted by economic, environmental, and technological changes. Key stakeholders include financial institutions, employees, suppliers, governments, and special interest groups.

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    The document discusses the business, customer, internal, external, and stakeholder contexts of the automotive industry. It notes that the automotive industry is mature and globally competitive. It faces different market demands, levels of brand awareness, and consolidation through mergers and acquisitions. The customer context involves diverse demographics, product usage patterns, and decision-making processes. Internally, automotive companies have significant resources but also organizational changes. Externally, the industry operates globally and is impacted by economic, environmental, and technological changes. Key stakeholders include financial institutions, employees, suppliers, governments, and special interest groups.

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    19 views5 pages

    Automotives - Business Context: Shares. Different Market/product Sectors

    Uploaded by

    MONNUMISHRA1234
    The document discusses the business, customer, internal, external, and stakeholder contexts of the automotive industry. It notes that the automotive industry is mature and globally competitive. It faces different market demands, levels of brand awareness, and consolidation through mergers and acquisitions. The customer context involves diverse demographics, product usage patterns, and decision-making processes. Internally, automotive companies have significant resources but also organizational changes. Externally, the industry operates globally and is impacted by economic, environmental, and technological changes. Key stakeholders include financial institutions, employees, suppliers, governments, and special interest groups.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 5

    AUTOMOTIVES – BUSINESS CONTEXT

    •Mature, well developed


    •Global players, aggressive competition
    •Levels of market demand – market and brand
    shares. Different market/product sectors
    •Mergers and takeovers - Ford/Volvo/Jaguar
    •Economies of scale
    •Branding
    •Distribution networks
    •Types of market – new and used sectors.
    AUTOMOTIVES – CUSTOMER CONTEXT

    • Demographics
    • Product useage
    • Business and private markets
    • Lifestyles
    • Extended decision making
    • High levels of awareness
    • Attitudes, emotions – cars as personality
    extensions
    • Decision making units
    • Customer retention
    AUTOMOTIVES – INTERNAL CONTEXT

    • Significant resource level issues – finance and human


    • Consolidations – organisational structures and
    behaviours
    • Extensive marketing expertise
    • Communications agency use
    AUTOMOTIVES – EXTERNAL CONTEXT

    • Global scale – differences in marketing environment


    • Changes in economic and political situations
    • Environmental issues – fuel and raw materials issues
    • Advances in technology – manufacturing, car design and
    specifications, materials
    AUTOMOTIVES – STAKEHOLDER
    CONTEXT
    • Financial institutions – car businesses, purchase loans
    • Shareholders
    • Employees
    • Suppliers
    • Distributors
    • Trade associations
    • Local and national governments
    • Pressure and special interest groups
    • Media

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