PROJECT SYNOPSIS

NAME: PAULOMI SENGUPTA

CLASS: MBA-BU-S-10

SUBJECT: RETAIL AND SUPPLY CHAIN MANAGEMENT

INTERNATIONAL INSTITUTE

OF

BUSINESS STUDIES

NOIDA
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COMPANY NAME-BRITANNIA

NAME OF THE CEO- VINITA BALI

HISTORY OF THE COMPANY:IN THE YEAR 1982,WITH AN
INITIAL INVESTMENT OF RS. 295 BRITANNIA BUISCUIT COMPANY
STARTED IN CALCUTTA, NOW IT’S AMONG THE TOP 10 MOST
TRUSTED AND PROFITABLE FMCG COMPANIES IN INDIA .

RESEARCH SUBJECT:

1.PRODUCTION FUNCTION

2. DEMAND ESTIMATION

3.COST ANALYSIS

4. CUSTOMER FEEDBACK.

5.UNIQUENESS OF PRODUCT.

6.FINANCIAL PERFORMANCE.

7. MARKET EXISTING STRATEGY

RESEARCH OBJECTIVE: DEVELOPMENT ABOUT THE SECTOR AND

COMPARITIVE STUDY OF BRITANNIA AND OTHER COMPANIES.
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COMPANY NAME- PANACEA BIOTECH.

NAME OF THE SECTOR- PHARMACEUTICAL

NAME OF THE CHAIRMAN- MR. SOSHIL KUMAR JAIN.

HISTORY OF THE COMPANY- ESTABLISHED IN THE YEAR 1984 WITH

VISION OF INNOVATION , PIONEER , INTEGRITY, AND HUMANITY. NOW AMONG
ONE OF THE LEADING PHARMACEUTICAL COMPANIES IN INDIA.

RESEARCH SUBJECT-

PANACEA BIOTECH IS ABOUT TO LAUANCH A NEW DRUG OF BREAST CANCER. IN

THE YEAR 2006 NATCO HAD TO WITHDRAW THE SAME DRUG AS THEY FACED A
QUALITY CONTROL PROBLEM IN INDIA.PANACEA BIOTECH HAS ASSURED THAT
THEY WILL PROVIDE AN INTERNATIONAL LEVEL MEDICINE BUT IN THE PRICE
RANGE OF INDIAN MARKET.

1. QUALITY CONTROL PROCEDURE.

2. DEMAND ESTIMATION.
3. MARKET SURVEY ABOOUT THE REQUIREMENT OF THE PRODUCT.
4. OTHER RESEARCH AND DEVELOPMENT SUBJECTS ABOUT PHARMACEUTICAL
INDUSTRY.
5. CORPORATE SOCIAL RESPONSIBILTY.
RESEARCH OBJECTIVE- TO GAIN KNOWLEDEGE ABOUT DIFFERENT
COMPANIES OF THE MENTIONED SECTOR.
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NAME OF THE COMPANY- BLUE DART

NAME OF THE MANAGING DIRECTOR- MR. ANIL KHANNA.

ABOUT THE COMPANY-THE FASTEST SERVING COURIER COMPANY,

SERVING INDIA FOR THE LAST 32 YEARS.

RESEARCH SUBJECT-

1. SERVICE METHODOLOGY.
2. CUSTOMER FEEDBACK.
3. NEW SERVICES.
4. COMAPRITIVE STUDY WITH ANOTHER COMPANIES.

RESEARCH OBJECTIVE- TO GAIN A KNOWLEDGE ABOUT LOGISTIC

SUPPLY AND THE SERVICE METHODS .