QUESTIONNAIRE

Heavy consumer durables - Washing Machines used to be painted only in white

enamel finish. Despite their availability in varied colors now, they are still called one
of the white goods.

1. You live in ________ family?

Nuclear
Joint

2. Your family consists of how many members?

2-4
5-7
8-10
>10

3. Your annual family income is

<3 lakhs
3 – 5 lakhs
5 – 8 lakhs
>8 lakhs

4. Do you own a washing machine?

Yes
No

5. If yes, which of the following brand of washing machine do you own?

IFB
LG
Samsung
Videocon
Whirlpool
Other (Please specify) ______________

6. How frequently you use your washing machine in a week?

Once a week
Twice a week
Thrice a week
More than Thrice a week
7. Which of the following washing machine technology you use?
Automatic
Semi Automatic
Manual

8. Washing machine you own is of which loading type?

Top Load
Front Load

9. On the basis of the performance of your washing machine, you are:

Very satisfied
Satisfied
Less satisfied
Unsatisfied

10. On the scale of 1-5, rate the parameters that you considered while buying your
washing machine (where 1 is lowest on scale & 5 is highest on scale).

Parameters 1 2 3 4 5

Advertisement
Availability
Brand Image
Design
Power efficiency
Service
Size Variants available
Technology Used
User friendliness
Value for money
Word of mouth

Name: ____________________________________ Age: _________yrs

Gender: Male Female

Contact Number: _____________ E-mail: _______________________