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  • CRM Assignment

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    Amit Singh
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    The document outlines a CRM assignment that is due on March 22nd. It includes 3 questions about key aspects of CRM: 1) Defining CRM and explaining customer acquisition, loyalty, and optimizing relationships. It also asks to explain 3 levels of sales and service profiling and drafting and managing service level agreements. 2) Explaining 1-to-1 relationship marketing, cross-selling, up-selling with an example, and how to retain and predict customers for industrial products while optimizing customer profitability and value chains. 3) Discussing how event marketing is growing for small and large companies alike with examples, and explaining call center functioning, scripting, and measuring customer satisfaction.

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    CRM_ASSIGNMENT

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    The document outlines a CRM assignment that is due on March 22nd. It includes 3 questions about key aspects of CRM: 1) Defining CRM and explaining customer acquisition, loyalty, and optimizing relationships. It also asks to explain 3 levels of sales and service profiling and drafting and managing service level agreements. 2) Explaining 1-to-1 relationship marketing, cross-selling, up-selling with an example, and how to retain and predict customers for industrial products while optimizing customer profitability and value chains. 3) Discussing how event marketing is growing for small and large companies alike with examples, and explaining call center functioning, scripting, and measuring customer satisfaction.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    9 views1 page

    CRM Assignment

    Uploaded by

    Amit Singh
    The document outlines a CRM assignment that is due on March 22nd. It includes 3 questions about key aspects of CRM: 1) Defining CRM and explaining customer acquisition, loyalty, and optimizing relationships. It also asks to explain 3 levels of sales and service profiling and drafting and managing service level agreements. 2) Explaining 1-to-1 relationship marketing, cross-selling, up-selling with an example, and how to retain and predict customers for industrial products while optimizing customer profitability and value chains. 3) Discussing how event marketing is growing for small and large companies alike with examples, and explaining call center functioning, scripting, and measuring customer satisfaction.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    CRM ASSIGNMENT : submission on 22nd march.

    1. Xplain the term CRM & why CRM?Define the terms


    customer aquisitions, customer loyality, nd the means of
    optimizing customer relationships? Bring out the
    essentials of 3 levels of sales nd service profiling nd xplain
    in detail the drafting of SLA’s nd effectively managing
    SLA’s?
    2. Xplain 1 to 1 relationship mrktng and cross selling and up
    selling with an eg.? How do u retain nd predict
    customer’s for industrial products of specialized nature?
    How customer profitability and value chain , channel
    optimization helps the firms interest?
    3. In today’s dynamic world whether it is small or

    international the event mrktng is picking up nd discuss in


    depth the above statement with cited examples? Xplain
    the term call centre its functioning scripting and teasure
    customer satisfaction?

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