PRESENTATION

ON
ITC Limited
BY
ASHOK KUMAR
MBA I YEAR
 LET’S PUT INDIA FIRST
ITC's Vision: Sustain ITC's position as one of India's most
valuable corporations through world class performance, creating
growing value for the Indian economy and the Company's
stakeholders.

ITC's Mission: To enhance the wealth generating capability of

the enterprise in a globalising environment, delivering superior
and sustainable stakeholder value.

ITC's Core Values: ITC's Core Values are aimed at developing a

customer-focused, high-performance organisation which creates
values for all its stakeholders.
 MASTER STROKES OF ITC
Chairperson--Y C Deveshwar
Directors - S S H Rehman, A Singh, K Vaidyanath,
A Baijal, J P Daly, R K Kaul, S H Khan, S B Mathur,
D K Mehrotra, H. GPowell,B.Ramanujam, B Sen,
R.S Tarneja, B Vijayaraghavan
 PAST AND PRESENT
24 Aug1910 – ITC incorporated under the name of 'Imperial
Tobacco Company of India Limited'.
1925– ITC’s Packaging & Printing Business Division was set up
as a strategic backward integration for ITC’s Cigarettes
business.
1974 – The Company's ownership progressively Indianised,
and the name of the Company was changed to ITC Limited
(Indian tobacco company).
1975 – The Co. launched its HOTEL BUSINESS which was
named ‘ITC-Welcome group Hotel Chola’.
1979 – ITC entered the Paperboards Business by promoting.
Bhadrachalam Papaerboards Limited, which today has
become the market leader in India.
1985 – Surya Nepal Pvt. Ltd.
PRODUCT PORTFOLIO
WILLS LIFESTYLE
 RURAL PROJECTS
Choupal is an initiative of ITC Limited, a large multi business
conglomerate in India, to link directly with rural farmers via the
Internet for procurement of agricultural and aquaculture
products like soybeans, wheat, coffee, and prawns.
WELOCOME GROUP OF HOTELS
 THE STARTERS

The Starting point of The company was Imperial

Tobacco Co. of India Ltd. The Company
manufacture and distribute cigarettes and smoking
tobaccos and speciality papers including cigarette
tissue papers (Sole manufacturer in the country).
Insignia India Kings Due to the Ban on cigarettes
Classic adds therefore, Gold Flake NO PREVIEW
AVAILABLE Silk Cut ,Navy Cut ,Scissors Capstan,
Berkeley, Bristol Flake
 Other Products
• Kitchens of India
Mint-o
Candy man
Bingo
Expression
 SWOT ANALYSIS
STRENGTHS- Brand Management
WEAKNESS- Unrelated diversification
OPPORTUNITY- Rural Market E – choupal
THREATS- Increasing tax in Cigarettes
Healthhazard
 MARKETING STRATEGY
They have a DIFFERANTIAL MARKETING
STRATEGY type. Always use their existing
channels. Utilizing nominal resources related
with the brand Eg:- E-Chaupal, MangalDeep,
Brand Ambassador are selected according to
the brands and mostly are YOUTH ICONS They
emphasize on going with the FLOW and
making their Followers .
 EFFECT ON ECONOMY :
ITC is the Second Largest Exporter in INDIA They
have made a mark in the Business World for
their Hotels, Management, FMCG (Kitchens of
India),Cigarettes Rural Development Programs
have gained National and International
Acceptance. Total turnover of ITC is 21355.94
crores in financial year 2007-08
 Competitors of ITC Ltd
Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.
RTCL Ltd.
Hindustan Unilever Ltd. Marico
THANK YOU