Asian Marketing Effectiveness Awards 08

Asian Marketing Effectiveness Awards 2008 for Bournvita

Folk/Fusion campaign - GOLD award for the "Best Insights and
Strategic Thinking" and SILVER award for the 'Most Effective
Use of Advertising'.

The Asian Marketing Effectiveness Awards are the region's most prestigious awards that
celebrate resourceful Asian marketing. They are designed to set the standard for effective
marketing within the region, and aim to uncover the campaigns that show results through
innovative spirit and combining creativity with effectiveness to build world class brands.

Cadbury India ranked 7th Great Place to Work in India

No. 1 FMCG Company
Cadbury India has been ranked as the 7th Great Place to Work and the
No. 1 FMCG company in India in 2008, by the Great Place to Work
Institute.
This study, in its fifth year in India , has a presence in 30 countries and is the oldest,
most comprehensive and respected workplace study worldwide. Over two hundred
companies throughout India participated in the survey, which measured the degree of
satisfaction of employees with their place of work and picked out the best working
environments. This is the fourth time we have featured amongst the Great Places to
Work in India . We were ranked 10th in 2003, and were among the top 25 in 2004 and
2005.

Great Place to Work 2007

'Cadbury India' has been awarded the "Bronze Award for Excellence in
People Management" in the 'Great Place to Work 2007' survey
conducted by Grow Talent Company Limited and Businessworld. The
award recognizes Cadbury India as a national leader in the area of Human Resource
Management.

Business World along with Grow Talent has been carrying out the 'Great Place to Work'
survey for the past 4 years. This award is based on the ranks received in top 25 list of the
Great Place to Work India studies conducted in the last four years.

ABBY Award wins for India.

 The prestigious ABBY awards, held in March, recognise creative
excellence in the Indian Advertising Industry. The Ulta Perk campaign
won four Silver Awards in total and the Cadbury Dairy Milk
Campaign, Miss Palampur, also won a Silver Award. This year
Cadbury also sponsored the new 'Young ABBY' Award.

Bournvita won the Emmvie Gold for the

Best Media Innovation - TV.

Cadbury won the Emmvie Gold for the Best Media Innovation - TV, for brand
Bournvita, for the entry Physical symbol of Confidence.

Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands

Cadbury Dairy Milk & Bournvita have done it again. For the
second time running, Cadbury Dairy Milk & Bournvita have been declared a `Consumer
Superbrand' for 2006-7 by Superbrands India.

Cadbury- Ranked among India's most respected companies

Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most
respected companies by sector conducted by Business World magazine in 2007.

Cadbury wins the Effies 2006

Pappu does it again!
At the recent Effie 2006 awards organized by The Advertising Club of
Mumbai, our 'Pappu Pass Ho Gaya' advertising campaign bagged two
more awards - Gold in the Consumer Products category and Silver in
the Integrated advertising campaign category.

Cadbury India roars at Cannes

Cadbury India received a bronze award at the Cannes Lions
International Advertising Festival for partnering with a mobile phone
operator in 2005 to provide exam results via SMS to school children.

Cadbury India is a Great Place to Work

The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in
2005 for the third time in a row. Incidentally, Cadbury was in the Top 25 in 2003, 2004
and 2005 too.

Reader's Digest Award recognizes Bournvita

 Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the
vitamin health supplement category in Indian in 2006. The merit was
based on 7000 responses from questionnaires and telephone interviews
across Asia.

Suraksha Puraskar Award - 2005

Cadbury India's Bangalore factory has received the "Suraksha
Puraskar" safety award from the National Safety Council - Karnataka
chapter.

National Safety Council (NSC) was set up by the Ministry of Labour,

Government of India in 1966, as an autonomous body to generate,
develop and sustain a voluntary movement on Environment, Health
and Safety.

Superbrands

Cadbury Dairy Milk and Bournvita have achieved the distinction of a 'Superbrand' as
awarded by the Superbrands India Council.