Professional Documents
Culture Documents
Questionnaire
Questionnaire
Questionnaire
Please take a moment to fill in the following questionnaire. The results will help to
encourage supermarkets to improve their productivity.
Name = Age=
Q1 - How or where do you shop for groceries the most frequently? (Please pick
one answer only)
Q1 - Convenience stores
High-street
On-line
Local markets
Supermarkets
Other
Q2 - Which of the following supermarkets do you use the most? (Please pick one
answer only)
Hyper City
Big Bazaar
Reliance Fresh
Easy-day
Other
Q3 - Why do you shop at your supermarket of choice? (Please tick all the answers
that apply)
Choice of products
Quality of products
Location / convenience
Favorite brands
Competitive prices
Other
Loyal
Not loyal
Q5 - On average, if you are now loyal to your current supermarket but used to shop
at a different supermarket please indicate which ones below.
Hyper City
Big Bazaar
Reliance Fresh
Easy-day
Strongly agree
Agree
Disagree
Strongly disagree
Strongly agree
Agree
Disagree
Strongly disagree
Q9 – Do Hyper City offers a large choice of items within each product range?
Strongly agree
Agree
Disagree
Strongly disagree
Q10 – Amongst the following supermarkets, which one is the most customer-
friendly? (Rank 1=most customer-friendly, rank 6=least)
Hyper City
Big Bazaar
Reliance Fresh
Easy-day
Q11 – Amongst the following supermarkets, which one do you think respects the
local community the most? (Rank 1=most respectful, rank 6=least)
Hyper City
Big Bazaar
Reliance Fresh
Easy-day
Hyper City
Big Bazaar
Reliance Fresh
Easy-day