Group No: 6

Jalinder Dighe : 107

Amit Chaphekar : 110
Narayan Mistry : 114
Rahul Shetty : 125
Rahul Butani : 131
Indian DTH Scenario
 State owned Doordarshan launched Television service in 1959
 Introduction of Color television & 1991 Liberalizations.
 Arrival of foreign channels like Star TV and creation of domestic satellite
channels like Sun TV and Zee TV.
 1992- the birth of cable industry
 In a short time, Cable TV made rapid penetration in rural as well as urban
India.
 CAS failed miserably
 DTH services were first proposed in India in 1996
 Finally in 2000, DTH license were issued
 Licenses were issued to Zee network, Reliance, Tata, Sun network, Videocon
industries, Bharti.
 DTH to grow from 3.2 mn in 2007 to 43 mn by 2015
 India is set to overtake the USA as the world's largest Direct-broadcast
satellite market by 2012.
Tata Sky…

 Launched of pan-India service in August 2006

 With subscriber base of 5.1mn in September 2010 to 8mn in
2012
 Superbrand 2009–2010
 Launched Tata Sky plus with recording facilities & later the
HD with recording facilities.
 Strong ad campaigns endorsed by Amir Khan, Hritik roshan,
Asin, gul panag, Kiron Kher, Boman Irani and Paresh Rawal
 Make my pack
 Quick installation & excellent after sales service.
 Array of interactive services
vision
 Revolutionize Indian entertainment by offering superior DVD
quality picture and CD quality sound.
 Connecting every television home
Empowering every television viewer
Revolutionizing home entertainment
Mission
 Tata Sky is set to revolutionize television viewing in
India through its superior digital quality picture and
sound.
 
“The service aims to empower the Indian viewer
with Choice, Control and Convenience through its
wide array of programming choices and interactive
features.”