PEST ANALYSIS OF AIRTEL

1
 Political

T E
e c
c
h
o
n n
o o
l m
o i
g c
y

Social

2
 POLITICAL

 Governmental and legal issue effecting how the

company operates
 Regulation-dominating brand
 Infrastructure- first mover advantage
 Banning of phone in certain circumstances
 Health issue-health ministry

3
 Economic

 Factors influencing the purchase power of customer

and company's cost of capital
 Cost of 3g license-lowering down
 Cost of call being driven down
 Worldwide recession –both boon and bane

4
 Social

Demographic and culture aspect of the environment

which influence customer need and market size
Health issue
Demographic
Social trend
Picture phone
Saturation point
Mobile etiquette
5
 Technological

 Equipped with new technology

 Fastest to launch new services
 Serves high quality fixed and broadband services
 Strong NLD optic fiber network
 E-commerce portal
 Efficient customer care service

6
Conclusion

 J&k ,NE States and few areas of Africa

 As debt is heavy need to focus on economic factor
 Company is having a strong backbone in technology
 Highly accepted by the Indian society as it is the first
name in mobile industry

7
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