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Questionnaire RMRP
Questionnaire RMRP
Questionnaire RMRP
Section 1 :
A - Profile of respondents
1) Age
20 – 24
30 – 34
35 – 39
> 40
PHD
Master
Bachelor degree
Diploma
Certificate
4 ) Monthly income
RM 1000 or below
RM 1001 – RM 5000
RM 5001 – RM 10,000
RM 10,001 or above
Heavy
Medium
Light
6 ) I am a user of mobile phone brand
Yes
No
7 ) Most preferred brand
Mobile phone brand that is most preferred________________ ( please state one
brand. Example, nokia, Motorola, LG..etc. )
Section 2 :
A ) Advertisement
1- Strongly disagree
2- Disagree
3- Neutral
4- Agree
5- Strongly agree
12345
12345
3 ) Advertised brand can be trusted more than those that are not
1 2 3 4 5
5 ) It is most likely that I would choose a certain band if I liked its advertisement
1 2 3 4 5
6 ) It is most likely that I will choose a certain brand if I like how the model is
portrayed
in the ad
1 2 3 4 5
1 2 3 4 5
8 ) It is most likely that I would choose a certain brand if its ad is easy to recall
1 2 3 4 5
B ) Product Attributes
Rate the importance of each attribute in choosing mobile phone brand
1- Extremely important
2- Important
3- Average
4- Not important
5- Extremely unimportant
Price
Brand
Form
Features