AIRTEL

express yourself ……
 Presented by:
Group 4.
1. DEVJANI SEAL
2. IPSEETA MISRA
3. NAMRATA JAIN
4. HARSHITA KUMAR
5. JISHNU S
6. NAKUL PAREEK
7. DIPTI RANJAN
8. KARTHIK KUMAR
 STANDING IN THE WORLD &
INDIA

 3rd LARGEST wireless operator in the world.

 LARGEST private INTEGRATED telecom company
in India .
 LARGEST WIRELESS operator in India.
 LARGEST private FIXED LINE operator in India.
 LARGEST TELECOM company listed in Indian
stock exchange.
1. PRODUCTS

Mobile Seamless mobile network in 23 circles.

Broadband Speed up to 16 mbps
Digital TV Digital Experience & Entertainment
Fixed Line Telephone connection at your home.

Enterprise Services Corporate world

MOBILE SERVICES

 Prepaid  Blackberry
 Postpaid  Calling Cards

One of the largest carriers

of voice and
data in the domestic market.
Customer Base (June
09) : 102.36 million
NLD Minutes carried
(June’09) 11.7 Bn Minutes
Wireless Market
Share (June 09) : 24% Optic fibre capacity:
1,04,580 km
FIXED LINE & BROADBAND
Airtel offers superior voice clarity through fiber-optic
framework more than any ordinary telephone line.
 Three party conferencing

BROADBAND  Remote telephone management

 DND etc
FIXED LINE

 Web site builder

 Speed on demand
 Games on demand
 PC secure
DIGITAL TV SERVICES
Experience the magic of digital entertainment
 MPEG4 DVB S2 Picture & sound
 Universal Remote DTH was launched in
October’08
 Electronic Program Guide
 Unique interactive service (i-TV) Best in class
Technology, World
 Time Shift TV class Installation &
Customer Service

Market Leadership
attained in 9 of the 26
states in just 2
months.
2.PRICING
 Lot more affordable with amazingly reduced tariffs.

 Prepaid with lowest monthly cost of staying cellular

available for both new and existing customers.

Top-up recharge option with minimum of Rs.10.

Low cost Internet broadband provider with better

speed.

Low roaming cost.

Affordable talk plans, convenient payment options

and host of rich feature.
 3. PLACE AND TIME
 AIRTEL is the first private telecom service provides to
connect all states of India.

 They are the largest cellular service provider in India in

terms of no of subscribers.

 Wide and extensive presence even in remotest areas.

 Airtel customer care touch point throughout the country.

 Distributors like eg. Paan shop, Grocery stores , chemists,

outlets etc.

 Wide coverage network.

 TIME (contd )
Bharti Airtel have more than 65000 million
customers .

The company have covered the entire nation

with its network

International roaming spread over 300

networks , 23 telecom circles.

They are aiming to target another 100

millions customers by 2012 in the Indian
market.
4.PROMOTION

AIRTEL’S STRATEGY ADVERTISEMENTS

 Airtel basically uses two appeal
to connect with the target audiences:-
Emotional Appeal
Humorous Appeal

 Approx. 150 Crores.

 PROMOTION STRATEGY

ONLINE MARKETING AND TIE -UPS BRAND AMBASSADORS

 Google award campaigns…
PROMOTION
 HEALTH CAMPAIGNS.  GRAMEEN MOBILE PURATCHI

 SPONSORED TV PROGRAMMES  SPONSORED EVENTS

 5. PROCESS OF AIRTEL SERVICE
Choose the
Finding out
network Reaching Waiting for Deciding on Select a
the nearby
service your turn number
provider
store(AIRTEL) the store your plan

Filling up the
registration
form

Submission
Activation of of photos and
the sim documents

TELECOMMU
CHECK NICATION( Est PAYMENT
ablish FOR THE
OUT connection) SIM
6.PEOPLE

 Customers.

 Employees.

 Staff.

 Dealers.

 Customer care
7. PHYSICAL EVIDENCE
Sim Card
Set Top Box
Dish
Airtel Centers
Employee’s Uniforms
Forms
Bills
Business Cards
Brochures
 Logo
8.PRODUCTIVITY & QUALITY

Offer the customer the best service we can

provide; cut our costs to the bones; and
generate a surplus to continue the
unending process of renewal.”
- Joseph Pillay, Singapore Airlines
• The task of value enhancement requires
“Quality” improvement programmes to
deliver and continuously enhance the
benefits desired by the customers.

• “Productivity” improvement efforts must

seek to reduce the associated costs.
Uncompromising standards
Affordable excellence
Differential attributes
Supply based approach
Quality conformance
Serviceability
Esthetics
Assurance and Empathy
• SOFT MEASURES OF QUALITY
• HARD MEASURES OF QUALITY
THANK YOU.