The Skinny…A daily double-shot of digital goodness.

The Skinny is a synopsis of current digital marketing and social media trends. The Skinny’s mission is to deliver the buzz
to you in a few minutes or less so you can be in the know and focus on what matters most- your work.

Study: 50% of Tweets Consumed Come From only 0.05% of Twitter Users

 Of Twitter’s estimated 200 million users, 20,000 of them attract all of the attention on

the microblogging website, according to a recent study by Yahoo.

 Twitter averages about a billion tweets per week with about 460,000 accounts created

daily.

 Researchers have concluded that Twitter resembles an information-sharing hub

rather than a social network, with the top generators garnering huge follower tallies

but not following their content consumers in return.

 “By studying the flow of information among the five categories … our analysis sheds

new light on some old questions of communications research,” the authors wrote in

the 10-page study.

 The Yahoo study contains a downloadable PDF with all of the information about the

research that I encourage you to check out if you’re interested, click here to access

the Yahoo study.

Seattle-Based Cheezburger Buys Know Your Meme, corners market on Internet Culture

 After a $30 million venture capital round, Cheezburger Network is adding to its

growing empire of comedy sites.

 The company has added Know Your Meme, an online encyclopedia of sorts that

tracks the origins of humorous Internet cultural trends.

 Know Your Meme documents viral videos, image macros, catchphrases and web

celebs.

 Cheezburger operates a fast-growing network of more than 40 comedy Web sites,

including Fail Blog and Engrish Funny.

 Cheezburger has become an Internet phenomenon by quickly rolling out Web sites

that tickle the funny bone by tapping into quirky cultural themes.
Nokia Files Second Complaint Againt Apple

 After the International Trade Commission ruled that Apple did not infringe on any of Nokia’s

patents, Nokia has filed a second complaint accusing Apple of infringing on its patents “in

virtually all of its mobile phones, portable music players, tablets, and computers.”

 At issue in the complaint are seven patents that Nokia argues “are now being used by Apple to

create key features in its products in the areas of multi-tasking operating systems, data

synchronization, positioning, call quality and the use of Bluetooth accessories. “

 “Our latest ITC filing means we now have 46 Nokia patents in suit against Apple, many filed

more than 10 years before Apple made its first iPhone.” Said Paul Melin, Nokia’s VP of

intellectual property in a statement. “Nokia is a leading innovator in technologies needed to

build great mobile products and Apple must stop building its products using Nokia’s proprietary

innovation.”

 This kind of sounds like Nokia is saying it invented the iPhone…even though Nokia is on

record confessing its fondness of Apple’s handset.

 Asked once about the striking similarities between a touchscreen device it was designing and

the iPhone, Anssi Vanjoki, Nokia’s head of multimedia devices at the time replied, “If there is

something good in the world then we copy with pride.”

“Creative ideas flourish best in a shop which preserves comes spirit of fun. Nobody is in business for fun, but that does

not mean there cannot be fun in business.” –Leo Burnett