NESTLE

MISSION STATEMENT

"Nestle is the largest food company in the world. But,

more important to them is to be the world's leading
food company”.
PRODUCT PORTFOLIO IN INDIA

Chocolates
Milk Product
and
and Nutrition
confectionery
47.3%
19.5%

Dishes and
Beverages
cooking Aid
23.2 %
10%
 PROFILE
Nestle India Ltd. is a 51% subsidiary of Nestle SA, the largest processed food
company in the world. In India, the company dominates the coffee, infant
food, weaning cereals and noodles markets. It has very strong brands like
“Nescafe”, “Maggie” , “Cerelac” , “Kit Kat” and “Milkmaid”.

Nestle primary lines of business are beverages, infant foods, confectioneries,

culinary and milk products. In which confectionery and chocolates include

 NESTLE KIT KAT

 NESTLE KIT KAT CHUNKY
 NESTLE MUNCH
 NESTLE MUNCH POP CHOC
 NESTLE MILKYBAR
 Contd

 NESTLE MILKYBAR CHOO

 NESTLE BAR-ONE
 NESTLE Milk Chocolate
 POLO
 NESTLE Eclairs
 NESTLE MILKYBAR Eclairs
 NESTLE MILKYBAR Crispy Wafer
CHOCOLATE AND CONFECTIONARY
 SWOT

Strength:
Parent support.
Brand strength.
Product Innovation.
Ads

Weakness:
Exports.
Supply chain.
 Contd

Opportunities:
Expansion.
Product offerings.
Global hub.

Threat:
Competition.
Changing consumer trends.
Increasing price of raw materials.
 STPD ANALYSIS

Segmentation:- Based on lifestyle and habits of urban

families.

Targeting:- Kids, youths.

Positioning:- With statements such as “Have a break,

have a kit Kat ”, “Who knows your taste better than
us”, “Add additional flavors to your life”.

Differentiation:- Taste, Flavors, Packaging