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    Ayna Dhand
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    This document discusses training services and marketing. It outlines six stages of training: pre-job, induction, on-the-job, basic specialized, basic management, and specialized/top management. It also lists hierarchical levels within an organization from entry-level to board-level. Common training methods include on-the-job training, seminars, and in-house company training. Finally, it provides a five-step general framework for marketing training services that involves identifying needs, preparing the service, delivering it, establishing a budget/fees, and promoting/evaluating the training.

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    This document discusses training services and marketing. It outlines six stages of training: pre-job, induction, on-the-job, basic specialized, basic management, and specialized/top management. It also lists hierarchical levels within an organization from entry-level to board-level. Common training methods include on-the-job training, seminars, and in-house company training. Finally, it provides a five-step general framework for marketing training services that involves identifying needs, preparing the service, delivering it, establishing a budget/fees, and promoting/evaluating the training.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    19 views12 pages

    Training Services Marketing

    Uploaded by

    Ayna Dhand
    This document discusses training services and marketing. It outlines six stages of training: pre-job, induction, on-the-job, basic specialized, basic management, and specialized/top management. It also lists hierarchical levels within an organization from entry-level to board-level. Common training methods include on-the-job training, seminars, and in-house company training. Finally, it provides a five-step general framework for marketing training services that involves identifying needs, preparing the service, delivering it, establishing a budget/fees, and promoting/evaluating the training.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    TRAINING SERVICES

    MARKETING

    BY:-
    AYNA DHAND
    BHANU MEHTA
    WHAT IS TRAINING?
    •Training is learning that changes behavior.
    •Training is concerned with understanding and
    skills.
    •Training is a process whereby individuals learn
    the skills, attitudes and orientation congruent to
    a particular role.
    •Development is the growth of a realization of a
    person’s ability through conscious or
    unconscious learning.
    STAGES OF TRAINING
    • Pre-job
    • Induction
    • On-the-job
    • Basic specialized
    • Basic management
    • Specialized management
    • Top management
    HIERARCHICAL LEVELS
    • Entry level, Project recruits, Campus recruits,
    Promoter in finance area, Promoter in non-
    finance area
    • Junior management level
    • Middle management level
    • Senior management level
    • Top management level
    • Board level
    METHODS OF TRAINING
    • On-the-job training (Domestic)
    • On-the-job training (Foreign)
    • University sponsored training
    • Seminar type courses (Individual)
    • Seminar type courses (Sequential)
    • In house company training
    GENERAL FRAMEWORK OF
    MARKETING
    Step 1 – Identifying the training needs
    • Short term increase in productivity
    • Direct relevance to profitability
    • Incentive for professional growth
    • Learning of a new skill
    • Exposure to newer motivation for loyalty
    Step 2 – Preparing the service
    • Trainers
    • Duration
    • Objectives
    • Teaching aids & teaching material
    • Methodology
    • Schedule
    • Geographical region
    Step 3 – Delivering the service

    • The focus in training programmes is not


    limited to passing codified knowledge on to
    trainees.
    • It is helping trainees to improve performance.
    Step 4 – Training budget & fees
    Cost elements involved in the following stages: -
    • Identifying training needs
    • Analyzing training needs
    • Writing training objectives
    • Developing programmes
    • Conducting programmes
    • Evaluating programmes
    • Communicating result
    Step 5 – Promoting training

    • Selling training to top managers


    • Defending training with top managers
    Step 6 – Selling evaluation

    • The evaluation of training and development


    efforts establishes the value of its benefits
    THANK YOU

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