COMMUNICATION EFFECTIVENESS

IN
GOVERNMENT ORGANIZATIONS

Presented by,
B.Kannadasan
Mayuri Ghosh
Ritoban Datta
 AGENDA
 What is communication
 Communication process
 Direction of communication in government sector
 Modes of communication in government sector
 Organizational communication

 Choice of communication channel

 Barriers for effective communication

 Suggestions
 WHAT IS COMMUNICATION

 Communication is a range of purposeful behavior

which is used with intent within the structure of
social exchanges, to transmit information,
observations, or internal states, or to bring about
changes in the immediate environment
COMMUNICATION PROCESS
 DIRECTION OF COMMUNICATION IN GOVERNMENT SECTOR

 Downward Communication
 Bills ,laws ,amendments
 Upward Communication
 Office of the Chief Vigilance
Commissioner, Economic Survey
 Lateral Communication
 Cabinet meeting ,Lok sabha ,Rajya sabha
 MODES OF COMMUNICATION IN GOVERNMENT SECTOR

 Oral communication
 Public speeches ,Press conference
 Written communication
 Tender invitation
 Non – Verbal communication
 Party symbol
 ORGANIZATIONAL COMMUNICATION

 Formal small group

 Chain
 Wheel
 All channel
ORGANIZATIONAL COMMUNICATION
 The Grapevine
 Important source of information
 Survey found 75% of employees hear about matters on
grapevine
 In government organization it’s a determination factor of
power
 Electronic communication
 e-governance
 e-mails
 TM-awareness
 Websites
 Video conferencing
 CHOICE OF COMMUNICATION CHANNEL

 Media
 Print media
 Electronic media
 Public speech
 Hoardings
 Notice paper
 BARRIERS FOR EFFECTIVE COMMUNICATION

 Selective perception
 Misinterpretation by media
 Filtering
 Information overload
 “Politically Correct” communication
 SUGGESTIONS

 Right sizing
 Faster communication channel
 Transparency
 Adoption of more Automated Systems for public
interface
THANK YOU