PRESENTATION ON:

“MARKETING RESEARCH OF
PEPSI CO. IN JAMSHEDPUR”

BY:
SOURAV KUMAR
10KB032
 INTRODUCTION

Pepsi entered India in 1988.

It
has invested us $1 billion and gave
employment to 185,000 people including
Suppliers and distributors.

Its
products are pepsi,7up,tropicano,lays
Mountain dew.
Importance of research
 Market knowledge of Pepsi in jamshedpur.

 To get the views of dealers and retailers.

 Promotional and sales strategies of PepsiCo.

OBJECTIVE

 To know the distribution strategy

adopted by the company.
 To know response of dealer.
 Find out market share of Pepsi
 Analyses problem of dealer and retailer.
SCOPE OF RESEARCH

 Our research is limited to adityapur

industrial area and bistupur area of
Jamshedpur.
 Time period is limited to 8 weeks.
LIMITATION

 Retailer are not ready to cooperate.

 They are not able to recall the fact and

reveal the business policy.
Research methodology:

 Primary data:
1. Observation
2. Experiment
3. Surveys
 Secondary data:
Books, company journal, company records
Methods cont.

 Research design is formed

 Data is collected
 Analysis is done
 Customer satisfaction analysis:
1. Price
2. Quality
3. Sales service
REFERENCES:

 Questionnaire

 Companies website

 Magazine and journals

CHAPTER PLAN

 CHAPTER 1: introduction
 CHAPTER 2: importance
 CHAPTER 3: objective
 CHAPTER 4: scope
 CHAPTER 5: limitation
 CHAPTER 6: methodology
 CHAPTER 7: references