Fullerton Securities – Presentation : 2009-11

FFH

Introduction of company
• Fullerton Securities & Wealth Advisors Limited is a
company registered under Indian Company Law,
incorporated on 8th February 2008. It offers world-
class financial planning and a wide range of wealth
management products to mass affluent and affluent
customer segments. Fullerton Securities & Wealth
Advisors Limited provides a complete range of
financial products and services that include
equity broking (internet based online trading as well
as offline trading), financial planning, insurance,
investment products, equity research and more.
 FFH

Fullerton Financial Holdings Profile

 Fullerton Financial Holdings (FFH) invests in financial

institutions in emerging markets, bringing an operational
perspective to all investment decisions. Where appropriate, we
supervise and influence our banks to achieve the right risk-
reward balance and create shareholder value. We seek to create
shareholder value by differentiating through great people and
disciplined development and execution of unique business
models.
 Currently has 16 financial institutions across 9 countries in its
portfolio, including greenfield business entities such as Fullerton
India Credit Corporation (India) and Dunia Finance (UAE)
 FFH
Key Milestones for FFH

 16 financial institutions in 9 countries.

 Total headcount in FFH now 104, and close to 65,000 employees in our investee institutions
 Market value of investments of approx ~US $40 billion

Renamed to Fullerton
Financial April 07

India, Apr 2009

Indonesia, Jun 2003 Malaysia, Mar 2005
Dec 2007

India, FICC
UAE, Sep 2008
Dec 2003 Pakistan, Feb Dec 2005
2005
Incorporation
Jan 2003
India, Dec 2003 China, Jan 2005 China, Dec 2005 Mar 2006

China, Aug 2005

South Korea, Mar 2004
 FS Vision
Fullerton Securities vision is to create
value through focus & discipline…

Vision Enabling Success, Enriching Lives

To create superior
Mission long-term shareholder value in
financial sectors across Emerging Markets
• Organic Growth
• Acquire and Transform
• Improve Productivity
• Optimize Capital
• Risk-Reward Balance

Organizational Execution
Pillars Right People Processes
Alignment Discipline

Values
Caring ; Honesty ; Passion to Excel ; Team Work ; Disciplined Professionalism

xecution Unique
Business Financial Critical
People
Discipline value Empower-
model model path
Proposition ment
 Fullerton

Products with advantage Advantage

Fullerton Select Fullerton Silver Fullerton Gold Fullerton Platinum

Annual Fee – Rs. 299 Annual Fee – Rs. 999 Annual Fee – Rs. 2,799 Annual Fee – Rs. 3,999

Personal
Personal Accident
Accident Cover
Cover –– Rs.
Rs. 50,000
50,000 Personal
Personal Accident
Accident Cover
Cover –– Rs.
Rs. 100
100 K
K Personal
Personal Accident
Accident Cover
Cover –– Rs.
Rs. 100
100 K
K Personal
Personal Accident
Accident Cover
Cover –– Rs.
Rs. 200
200 K
K
Home Content Insurance – Rs. 100 K Home Content Insurance – Rs. 100 K Home Content Insurance – Rs. 100 K
Critical
Critical Illness
Illness Cover
Cover –Rs.
–Rs. 100
100 KK Critical
Critical Illness
Illness Cover
Cover –Rs.
–Rs. 200
200 KK

No
No equity
equity broking
broking account.
account. Pricing
Pricing by
by Complimentary
Complimentary Broking
Broking account
account Complimentary
Complimentary Broking
Broking account
account Complimentary
Complimentary Broking
Broking account
account
product with trading privileges free with trading privileges free with trading privileges free
brokerage for turnover up to of brokerage for turnover up to of brokerage
brokerage for
for turnover
turnover up
up to
to of
of
Rs. 500,000 Rs. 750,000 Rs. 10,00,000

Lifestyle Benefits worth Rs. 5,000 Lifestyle Benefits worth Rs. 14,000 Lifestyle Benefits worth Rs. 24,600 Lifestyle Benefits worth Rs. 54,500

Domino’s Domino’s Talwalkars Domino’s TalwalkarsDomino’s

Reliance
Reliance Tends
Tends Choice
Choice Hotels
Hotels Apollo
Apollo Clinic
Clinic Choice
Choice Hotels
Hotels Apollo
Apollo Clinic
Clinic JBL
JBL Systems
Systems
Apollo Clinic Apollo Clinic Antaeus Rent-a-CarPierre Cardin Watches Kaya Skin Clinic Antaeus Rent-a-Car
Weekender
Weekender FILA
FILA Shoes
Shoes Fila
Fila Shoes
Shoes Carrera
Carrera Watches
Watches Forest Essentials Antonio Bernini Watches
Welhome Sangini Diamonds VLCC Rosebys Bed Linen Sarover Hotels
Weekender
Weekender Forest
Forest Essentials
Essentials Parker
Parker Pens
Pens IFB
IFB Ferns
Ferns nn Petals
Petals
Antaeus Rent-a-Car Ferns n Petals JBL Systems Satya Paul Parker Pens
Welhome
Welhome Panchkula
Panchkula Golf
Golf Club
Club Sangini
Sangini Diamonds
Diamonds
Introduction of Topic – Marketing & Wealth
Management Product ”
 FFH

Marketing – Major Funcation Zone

The success of a business depends largely on

the effectiveness with which its marketing
strategies are formulated and implemented.
FULLERTON SECURITIES offer pure services,
which are intangibles, therefore marketing of
services differ from marketing of goods of
tangible products.
 FFH

Marketing Mix
The marketing strategy by FULLERTON
SECURITIES we will have to go Four P’s of
service marketing mix.
. PRODUCT
. PRICING
. PROMOTION
. PLACE
 FFH

Wealth management Products

• Insurance
• Mutual Fund
• Financial Planning
• Equity
• Mutual Fund SIP
 FFH

RESEARCH METHODOLOGY
Data Collection:
• Primary Data:
A comprehensive questionnaire has been
designed for the purpose of the study and the
respondents were interviewed to collect
feedback on the subject. It is the main source
for the primary data.
 FFH

• Secondary Data:
The Secondary Data was collected from books and
journals relevant to the subject and also from the
Internet. This was mainly to get an understanding of
the operational side of the market.
• Sample Size:
The method of Random Sampling was followed for
the purpose of Data collection and a sample of 100
interviewed.
Questionnaire was randomly circulated and the
respondents were interviewed for their thoughts on
the subject matter.
 FFH

AWARENESS OF MUTUAL FUNDS &

EQUITY MARKET
 FFH

PREFERENCE OF AN INDIVIDUAL FOR INVESTMENT

 FFH

Finding & Suggestion

• The awareness level about stock market is low which needs to be
improved to attract people towards investing in stock market.
 
• Fullerton as Brand is well perceived by the people and this should
be utilized by Fullerton Wealth Management for penetrating the
untapped market.
 
• It is knowledge level of people, which is influencing their
perceptions about the equities market. Increased awareness will
enable changes in perceptions and also increase the investments in
Mutual Funds.
 
 FFH

• More important than getting new customers is to retain existing

customers as a satisfied customer will get new customers and this can be
achieved by increasing the awareness levels of people.
 
• The least preferred option is Equity Market as people have low level of
knowledge and consider it risky. On the other hand, majority of the
common mass rate the services of Fullerton as best, so this would help in
convincing the customers.
 
• The people who have never invested in Equity & Mutual Funds also had a
good opinion about it. The only thing was that their knowledge level was
low for trading and they wanted safety for their investments.
 
• More than any thing else, it is safety that concerns the customers most
about the share market. This aspect must be targeted while approaching
the new customers.
 FFH

Conclusion…
• The perceptions of people about share markets are very
strong. But they can be influenced , if not completely
changed.
• The reason is that the people prefer staying away from the
markets is lack of confidence – about their own
understanding of the market and the very nature of the
market.
• Fullerton Securities is currently one of the financial
investment company in the country and its strategies to
penetrate further into the market will certainly take it way
ahead of its competitors.
 FFH

THANK YOU