Advertisers Distribution Methods

Profits & Funding Owner/s

Target Audience
Profits & Funding
The magazine earns money from:
• People buying the magazine and
subscribing to the magazine
•There are lots of adverts from sports
and cycling companies etc which they
will have been paid to display.
•They have lots of ads telling you how
by being a member of the CTC you can
save money on things such as cycle
insurance, get discount in cycle shops
and online etc. They also charge you to
become a member so they make
money this way too.
•CTC also sell “bikes and bits” which
they will make profit from.
•There is also a website with
advertisements.

Cycle is published by James Pembroke

on behalf of the CTC
Advertisers
Most of the advertisements were for
things sold by the owners, CTC. It also
constantly mentions However there
are other advertisers:
•Zipvit- selling energy chews, and
whey protein etc
•Cycling clothes shops such as Evans
cycles.
•Also adverts for cycle equipment e.g.
lights.
•There are also charities such as
Samantha Brown Dickson Brain
Tumour Trust.
Distribution methods
Subscription
Free to CTC members
£3 on shop shelf- they only produce 6
per year. Buyers usually know what
they are looking for here, and will
probably be aware of when it comes
out.
Owners
Cycle is owned by the CTC.
They publish 6 per year
CTC is the UK’s largest cycling
membership with 70,000 members.
Formed in 1878- very old and well
known.
CTC also have a charity trust- CTC
Charity Trust
I failed to find the owner of CTC on the
website or anywhere clear in the
magazine.
Target Audience
I think that their primary audience is
clearly made up of keen cyclists who
cycle regularly and have great interest in
it.
It may also be aimed at those interested
in sports and or fitness in general.
All the articles are about cycling for
example, cycle routes and competitions.
It is clearly aimed at serious cyclists.
From the pictures in the magazine, I
think that the target audience is
probably adult male dominated as well.
When considering age I would guess that
people from ages 18-50 would be a part
of the readership.
It’s free to CTC members so this is a clear
indication of who the audience are-
cyclists who have invested in their hobby.
Or those Interested buying it as a one off.