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    Product Life Cycle of Maggi

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    Ravikumar
    Maggi originated in Switzerland in 1872 and was introduced in India in 1980. During the 1990s, Maggi's sales declined due to competition from Top Ramen noodles. In 1997, Nestle introduced Maggi noodles to improve sales and maintain its leadership position. During the maturity stage in the 2000s, Maggi expanded its product line, engaged in promotional campaigns targeting children, and remained the market leader in noodles with 80% market share, as well as the leader in sauce market share.

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    Product Life Cycle of Maggi

    Uploaded by

    Ravikumar
    6K views9 pages
    Maggi originated in Switzerland in 1872 and was introduced in India in 1980. During the 1990s, Maggi's sales declined due to competition from Top Ramen noodles. In 1997, Nestle introduced Maggi noodles to improve sales and maintain its leadership position. During the maturity stage in the 2000s, Maggi expanded its product line, engaged in promotional campaigns targeting children, and remained the market leader in noodles with 80% market share, as well as the leader in sauce market share.

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    PRODUCT LIFE CYCLE OF MAGGI

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    Maggi originated in Switzerland in 1872 and was introduced in India in 1980. During the 1990s, Maggi's sales declined due to competition from Top Ramen noodles. In 1997, Nestle introduced Maggi noodles to improve sales and maintain its leadership position. During the maturity stage in the 2000s, Maggi expanded its product line, engaged in promotional campaigns targeting children, and remained the market leader in noodles with 80% market share, as well as the leader in sauce market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Flag for inappropriate content
    Download as pptx
    6K views9 pages

    Product Life Cycle of Maggi

    Uploaded by

    Ravikumar
    Maggi originated in Switzerland in 1872 and was introduced in India in 1980. During the 1990s, Maggi's sales declined due to competition from Top Ramen noodles. In 1997, Nestle introduced Maggi noodles to improve sales and maintain its leadership position. During the maturity stage in the 2000s, Maggi expanded its product line, engaged in promotional campaigns targeting children, and remained the market leader in noodles with 80% market share, as well as the leader in sauce market share.

    Copyright:

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    Download as PPTX or read online from Scribd
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    Download as pptx
    of 9

    PRODUCT LIFE CYCLE OF

    Presented by Ravikumar.V (0991039)


    HISTORY& INTRODUCTION STAGE
    • Orginated in swizz in 1872,when julius maggi
    took over his father’s mill.
    • Swiss Public Welfare Society asked Julius
    Maggi to create a vegetable food product that
    would be quick to prepare and easy to digest.
    • merged with in 1947,later maggi
    introduced in india in 1980.
    GROWTH STAGE
    • During 1990’s sales of maggi declined,due to
    top raman.
    • To improve sales, in 1997 NIL introduce maggi
    noodles.
    • Maintain leadership..
    MARKET PENETRATION
    • Promotional campaigns in school.
    • Advertisement strategies-focusing on kids.
    • New product innovation according to the need
    of consumers-veg atta.
    • Availability in diff.packages -50,100 gms
    MATURITY STAGE
    • In 2003-knoor annapurna.
    • At Rs 5 ,two chicken & two vegetarian.
    • Declining sales growth.
    • Saturated markets.
    • Extending product line .
    • Stylistic product changes.
    COMPARING PRICES
    • Reduced the cost of 2min noodles.
    • Noodles(masala)-20;
    • Veg.atta-25;
    • Curry-20;
    • Soup-10;
    Market share
    • In 2005 Maggi brand worth was 3.7 billion
    from 1.7 billion market worth in 2003.
    • Maggi Noodle is Market leader with around
    80% market share in Noodles/Pasta .
    • Maggi Sauce is market leader with almost 37%
    of market share in 2005 in 1.8 billion market
    of India.
    COMPETITORS
    • Maggi is competing with Heinz Sauces and
    Ketchup, Knoor Soups, Kissin Sauces and
    Ketchup, Top Ramen, Sunfeast Pasta in
    corresponding categories of products and
    variants .
    THANK YOU

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