FEBRUARY 2011

LITE

Millennial Media Network Quick Stats

14% OF CAMPAIGNS USED 3 OR MORE TARGETING METHODS

10% OF ADVERTISERS USED RICH MEDIA CREATIVE

>10,000 CAMPAIGNS RUN TO DATE

Source: Millennial Media, 2/11.

Valentine’s Day Learnings Campaign Targeting Mix Targeted Audience Mix

Mobile Interaction Lift on a Holiday Weekend
1%
FEATURED ADVERTISING INTERACTION LIFT
VERTICAL
15% LOCAL MARKET
DEMOGRAPHIC
DATING 80% 55% 45% BEHAVIORAL
BROAD TARGETED 47% TAKEOVER
CPG: FOOD 36% REACH AUDIENCE
CPG: COSMETICS & HYGIENE 33%
REACH 37%
LOCAL MARKET TARGETING
RETAIL 22%
GREW 22%
MONTH-OVER-MONTH

Source: Millennial Media, 2/11. Source: Millennial Media, 2/11.

Post-Click Campaign Action Mix

CAMPAIGNS DRIVING
APPLICATION DOWNLOADS

GREW 14%
MONTH-OVER-MONTH
40

30 40% 39%
20
28% 26%
10 19% 2% 20% 21% 21%
0 11% 12%
Application Enroll/Join m-Commerce Paid Place Retail Site Social Store View Watch
Download Subscription Call Promotion Search Media Locator Map Video
Source: Millennial Media, 2/11.

Planning Season
Back to School Fun Facts:
Plan Ad Campaigns for Upcoming Holidays & Events

U.S. U.K.
1. 38% of Back to School Shoppers intended to use their mobile device for price comparisons.
MOTHER'S DAY ROYAL WEDDING 2. Back to School is the #1 season for shoe retailers.
MEMORIAL DAY FA CUP
3. 30% of Back to School Shoppers use mobile devices to find discounts and coupons.
FATHER’S DAY FATHER’S DAY
4TH OF JULY WIMBLEDON 4. Back to School is the 2nd largest retail period of the year.
BACK TO SCHOOL BACK TO SCHOOL 5. 29% of Back to School Shoppers planned to use their phones to power through their shopping lists.

Source: Millennial Media, 2/11. Source: Washington Post, 8/10.

TO DOWNLOAD MORE MILLENNIAL MEDIA RESEARCH, VISIT WWW.MILLENNIALMEDIA.COM/RESEARCH