GLUTATHIONE

+ COLLAGEN
A 10 STEP MARKETING PLAN

By Carisse Diana A. Drilon

The Advertisement

From Monday Magazine

Volume 001, November – December

2010 issuu
 Step 1:
Who and where…
 Primary Target Market: People ages 18-29 up to 80+ years
old
 People want “younger, healthier-looking skin”
 Competitors are other “leading brands” of Glutathione and
collagen supplements, whitening products, anti-aging
products
 The gap is in providing “the key benefits of whitening plus
anti-aging in one pill”
 Market share – not mentioned
 Step 2:
Let’s take action
 Glutathione and Collagen in one pill!
 Price not mentioned in the ad
 Employs “across-the-line” marketing
 Available in leading drugstores
 Expound of benefits of Glutathione + Collagen combined
Who and where…
PART 1
 People with less…
 …Collagen and Glutathione stores in the body
 People ages 18-29 up to 80+
 Concerned with skin condition
 Able to afford the supplement: Class A and B
 What they desire…
“Younger, healthier
looking skin”

Look more desirable

Boost self-esteem and

confidence

Develop intimate
relationship
 Competitors
 Direct: Leading Glutathione, collagen, and anti-aging dietary
supplement brands in the market
 Indirect:
 Other anti-aging and whitening products (creams, soaps, etc.)
 Skin clinics offering anti-aging and whitening services
 Where’s the gap?
 There is a gap in providing “the key benefits of whitening
plus anti-aging in one pill”
 Other products offer either whitening or anti-aging
 Belo Nutraceuticals: Glutathione + Collagen offers both
in one pill!
 Market Share
 Was not mentioned in the ad
Let’s take action
PART 2
 One pill, multiple effects
 Glutathione and Collagen in
one pill!
 Whitening + anti-aging
 Detoxifies, whitens skin, lift
wrinkles from within
 Notice results in as little as 2
weeks
 How much?

 Not in the print ad

 Found in website
 Going across-the-line

 Print ads, TV commercials, billboards, radio advertisements

 Also into Digital Marketing – own website, web ads in social
networks
Website
Where to buy
In leading drugstores!
 What’s the game plan
 Expound on the benefits of Belo Nutraceuticals: Glutathione
+ Collagen
 Show more “scientific” data, such as done in print ad
 Advertise in upscale magazines that targets the same target
market
 Step 1:
Who and where…
 Primary Target Market: People ages 18-29 up to 80+ years
old
 People want “younger, healthier-looking skin”
 Competitors are other “leading brands” of Glutathione and
collagen supplements, whitening products, anti-aging
products
 The gap is in providing “the key benefits of whitening plus
anti-aging in one pill”
 Market share – not mentioned
 Step 2:
Let’s take action
 Glutathione and Collagen in one pill!
 Price not mentioned in the ad
 Employs “across-the-line” marketing
 Available in leading drugstores
 Expound of benefits of Glutathione + Collagen combined
GLUTATHIONE
+ COLLAGEN
A 10 STEP MARKETING PLAN

By Carisse Diana A. Drilon