Top Tips On How To Write

Winning Web Copy

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 1. Write in easy language visitors will
understand

The frequent advice to use an

‘engaging style’ is often
misinterpreted as going funky:
copy peppered with puns,
cluttered with clichés and all
sorts of expressions that will be
difficult to understand by
visitors from afar.

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 2. A little entertainment goes
a long way

Conversely, avoid the over

serious. Step outside the box
and show your true character.
My guess is your company is run
by human beings so keep the
robots in the cupboard and help
people to smile…and remember
you!

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 3. Where are the staircases and elevators?

If you went into a large high

street store, imagine your
annoyance if you found no signs
indicating where the escalators,
lifts or stairs are located! Your
visitors will want to jump between
pages so make it easy for them
with links that work.

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 4. Sign language speaks

In a similar way, you would expect a store to have a

board detailing which products are located where and easy
indication of how to get there. Get your tabs labelled and
working with drop down bars where necessary.

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 5. Goods on display put temptation in the way

Showcase your work! Avoid

merely telling people what you
do or how well you offer your
service. Spread out your goods
with a display of images or
links to a client purchase,
publication or success story.

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 6. Show by example

Avoid bragging about the standard of

your service. Show people by the
language you speak on your copy that
you are confident, competent and can
deal with their problem in an
efficient, friendly manner. Again, this
will reflect you and your service.

Relate to your potential customers’

problem and offer them a solution.
That’s the best way of respecting and
welcoming them.

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 Thanks For Reading!

SEJ PR & Editing Services are London based

Copywriting experts.

@sejwritingserv

http://uk.linkedin.com/in/sejwriting

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