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    Communication Mix: 12/08/2021 1 By: Sagar Ghenand Vim Pune

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    sagarghenand
    The document discusses the communication mix used to rebrand an existing leader brand called Shaktiman to Birla Balwan. The communication mix included advertising through radio, road shows, demonstrations, banners, posters on rural buses, press advertising in farmer publications, local promotional tools, video vans, and public relations. The effectiveness of the communication mix depended on factors like the nature of the target audience, the required level of impact and exposure, the costs involved, and influencing opinion leaders.

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    Communication Mix: 12/08/2021 1 By: Sagar Ghenand Vim Pune

    Uploaded by

    sagarghenand
    65 views8 pages
    The document discusses the communication mix used to rebrand an existing leader brand called Shaktiman to Birla Balwan. The communication mix included advertising through radio, road shows, demonstrations, banners, posters on rural buses, press advertising in farmer publications, local promotional tools, video vans, and public relations. The effectiveness of the communication mix depended on factors like the nature of the target audience, the required level of impact and exposure, the costs involved, and influencing opinion leaders.

    Original Description:

    BRAND COMMUNICATION MIX BIRLA BALWAN - HINDALCO

    Original Title

    BIRLA BALWAN

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    The document discusses the communication mix used to rebrand an existing leader brand called Shaktiman to Birla Balwan. The communication mix included advertising through radio, road shows, demonstrations, banners, posters on rural buses, press advertising in farmer publications, local promotional tools, video vans, and public relations. The effectiveness of the communication mix depended on factors like the nature of the target audience, the required level of impact and exposure, the costs involved, and influencing opinion leaders.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Flag for inappropriate content
    Download as pptx
    65 views8 pages

    Communication Mix: 12/08/2021 1 By: Sagar Ghenand Vim Pune

    Uploaded by

    sagarghenand
    The document discusses the communication mix used to rebrand an existing leader brand called Shaktiman to Birla Balwan. The communication mix included advertising through radio, road shows, demonstrations, banners, posters on rural buses, press advertising in farmer publications, local promotional tools, video vans, and public relations. The effectiveness of the communication mix depended on factors like the nature of the target audience, the required level of impact and exposure, the costs involved, and influencing opinion leaders.

    Copyright:

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    Download as PPTX or read online from Scribd
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    of 8

    Communication Mix

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 1


    Communication mix

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 2


    THE STRENGTH OF A BRAND: BIRLA BALWAN

    • Rechristening an existing leader brand -


    Shaktiman, posed unique challenges. Changing
    brand loyalties, the new identity Birla Balwan
    redefined market perceptions yet retaining the
    values of the old brand. An objective achieved
    through ingenious creative, innovative
    packaging, and an inspired approach.

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 3


    Communication mix used
    • Campaign
    • Advertising – Radio Advertising
    • Road shows
    • Demonstration
    • Banner and posters
    • Rural bus panels
    • Press advertising farmer publications
    • Local promotional tools
    • Video on wheels
    • ADVERTISING AND PUBLIC RELATION
    12/08/2021 BY: SAGAR GHENAND VIM PUNE 4
    ROAD SHOWS & POSTERS

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 5


    Factors affecting use of communication mix

    • Nature of target audience


    • Level of impact and exposure
    • Cost and cost effectiveness
    • Opinion leader / reference group

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 6


    References:
    • http://www.tigeradvertising.in/radio.htm
    • http://www.tigeradvertising.in/campaign.htm
    • http://www.hindalco.com/businesses/DAP_N
    PK_complexes.htm

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 7


    THANK YOU!!

    12/08/2021 BY: SAGAR GHENAND VIM PUNE 8

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