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    Capstone Project: "Consumer Preference Towards The Attributes (Nutrition) of Products While Selecting Food Items"

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    Rohan Sinhaa
    The capstone project aims to study consumer preferences towards nutritional attributes of food products. The objectives are to understand which nutritional attributes influence consumer preferences and what factors drive consumer choices. The research will use a descriptive design with a sample of 100 Jalandhar city residents. Data will be collected through a questionnaire examining how nutritional information, labels, and specific attributes like carbohydrates, proteins, fats, vitamins and minerals impact shopping behavior. The results will provide insights into how nutritional values shape consumer food selections.

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    Capstone Project: "Consumer Preference Towards The Attributes (Nutrition) of Products While Selecting Food Items"

    Uploaded by

    Rohan Sinhaa
    26 views9 pages
    The capstone project aims to study consumer preferences towards nutritional attributes of food products. The objectives are to understand which nutritional attributes influence consumer preferences and what factors drive consumer choices. The research will use a descriptive design with a sample of 100 Jalandhar city residents. Data will be collected through a questionnaire examining how nutritional information, labels, and specific attributes like carbohydrates, proteins, fats, vitamins and minerals impact shopping behavior. The results will provide insights into how nutritional values shape consumer food selections.

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    The capstone project aims to study consumer preferences towards nutritional attributes of food products. The objectives are to understand which nutritional attributes influence consumer preferences and what factors drive consumer choices. The research will use a descriptive design with a sample of 100 Jalandhar city residents. Data will be collected through a questionnaire examining how nutritional information, labels, and specific attributes like carbohydrates, proteins, fats, vitamins and minerals impact shopping behavior. The results will provide insights into how nutritional values shape consumer food selections.

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    26 views9 pages

    Capstone Project: "Consumer Preference Towards The Attributes (Nutrition) of Products While Selecting Food Items"

    Uploaded by

    Rohan Sinhaa
    The capstone project aims to study consumer preferences towards nutritional attributes of food products. The objectives are to understand which nutritional attributes influence consumer preferences and what factors drive consumer choices. The research will use a descriptive design with a sample of 100 Jalandhar city residents. Data will be collected through a questionnaire examining how nutritional information, labels, and specific attributes like carbohydrates, proteins, fats, vitamins and minerals impact shopping behavior. The results will provide insights into how nutritional values shape consumer food selections.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 9

    CAPSTONE PROJECT

    “consumer preference towards the attributes


    (nutrition) of products while selecting food items”.

    Presented by:
    ROHAN SINHA RT- 1902B48
    MOHSIN QAMMER RT-1902B41
    ARVIND KUMAR RT- 1902B40
    SACHIN KUMAR RT- 1902A10
    OBJECTIVES OF STUDY

    1. To find out the consumer preferences towards various


    nutritional attributes of food items.

    2. To examine the main factors which influences consumer


    preference towards the product (food items).
    RESEARCH METHODOLOGY
    Research design:- Descriptive research

    Population:- All Jalandhar city residents

    Sampling technique:- Convenient sampling


    Use of SPSS for factor analysis
    Sampling elements:- Respondents

    Sample size:- 100

    Data collection:- Both primary(previous research


    paper, magazines, internet and other published
    data sources) and secondary (through
    questionnaire).
    QUESTIONNAIRE:-

    1. Are you the main food shopper of the household?


    a. Yes ( ) b. No ( )

    2. How important is the information about nutritional value of


    food items?

    a. Very important ( ) b. Important ( )


    c. Neutral ( ) d. Least important( )
    e. Not important ( )
    CONTD.

    3. Should the information about the nutritional attributes be


    provided on packed food items?

    a. Yes ( ) b. No ( )

    4. How often do you read nutritional food labels while grocery


    shopping?

    a. Never ( ) b. Not often ( ) c. Often ( )


    d. Always ( )
    5. Rate the following factors which influence you to buy a
    particular products (food items).
    (1-most important, 5- not important at all)

    FACTORS 1 2 3 4 5
    Nutritional value

    Advertisement

    Aesthetics

    Reference from
    Friends/relatives

    Social status

    Cognition
    6. How will you rate the following nutritional attributes on the
    scale of 1 – 5?
    (1-most important, 5- not important at all)

    ATTRIBUTES 1 2 3 4 5
    Carbohydrates
    Proteins
    Fats
    Vitamins
    Minerals
    Roughage
    Water
    Any other , specify
    SUGGESTIONS

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