EXECUTIVE SUMMARY

With the changing scenario of business around the globe, organization have
quickly and effectively synergized with the dynamic of the modern business. Their
orientation, their focus, their process and above all, their ways of marketing and
management everything has involved.

The research is quantitative and it has been presented by qualitative variables, the
sampling method was adopted and the sample size of 100 customers was taken.
The data has been tabulated, analyzed and inference drawn. Table were made using
statistical tool based on which graphs are drawn for clear comprehension for data
collected from the sample survey. The analysis and the inferences were made of
the varied option producer, which shows the “Marketing Strategies In the
Outlook group”. While purchasing the magazines, they give primary importance
to content of article that is current affair. According to rating overall performance,
qualities are satisfied with magazines.

Every business organization depends on customers for survival, the question is

how to create and maintain customer satisfaction. Every business communicates
with their clients in many different ways