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    santoshpatnaik
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    This document lists various topics related to customer satisfaction, service quality, competition analysis, marketing effectiveness, and customer profiling. It includes surveys on customer perception, service quality, competition, channels, promotion, branding, loyalty, purchase factors and profiling. It also covers service blueprinting, standards, employee and channel effectiveness, customer data analysis, institutional markets, advertising, and the BCG matrix. The topics provide options for analyzing customers, competition and improving marketing and services.

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    project topics

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    This document lists various topics related to customer satisfaction, service quality, competition analysis, marketing effectiveness, and customer profiling. It includes surveys on customer perception, service quality, competition, channels, promotion, branding, loyalty, purchase factors and profiling. It also covers service blueprinting, standards, employee and channel effectiveness, customer data analysis, institutional markets, advertising, and the BCG matrix. The topics provide options for analyzing customers, competition and improving marketing and services.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    14 views1 page

    Project Topics

    Uploaded by

    santoshpatnaik
    This document lists various topics related to customer satisfaction, service quality, competition analysis, marketing effectiveness, and customer profiling. It includes surveys on customer perception, service quality, competition, channels, promotion, branding, loyalty, purchase factors and profiling. It also covers service blueprinting, standards, employee and channel effectiveness, customer data analysis, institutional markets, advertising, and the BCG matrix. The topics provide options for analyzing customers, competition and improving marketing and services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Customer Satisfaction Survey 

    Consumer Perception Survey 


    Service Quality Study 
    Service Blueprinting 
    Service Process Mapping – Back stage, on-stage 
    Improving service quality using service blueprinting 
    Competition Analysis 
    Service standards 
    Study on effectiveness of employee’s role in service delivery 
    Effectiveness of channels (distributors/ DSAs) in service delivery 
    Effectiveness of channels (on-line/ Internet) in service delivery 
    Customer Data Analysis 
    Study of Institutional markets 
    Effectiveness of promotion schemes 
    Measurement of Brand awareness and brand perception 
    Customer Loyalty study 
    Study of purchase influencing factors 
    Customer Profiling 
    Advertising effectiveness study 
    bcg matrix

    1. http://www.scribd.com/doc/46327153/Project-Titles-for-Mba
    2. http://www.economicexpert.com/a/List:of:marketing:topics.htm
    3. http://www.mbaguys.net/t2190/
    4.

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