APPENDICES

QUESTIONNAIRE

Dear sir/Madam,

I have undertaken a study titled “A study on marketing strategies adopted by

parle biscuit in wardha city.”As my dissertation topic you response in this regard very
much Valuable for me. This will help me for completion of my Dissertation which is
Compulsory part of syllabus of MBA-!! And which is also essential for Partial fulfillment
of MBA degree course.

Thanking you!

Yours truly

Vaibhav R.Wankhade Date:-

MBA-!! YEAR Place:-

Name:-

Class:-

Age:-

1) Which brands do you used for family?

(a)parle (b) britinnia (c) sunfest (d) non-branded

2) why do you prefer this brand?

(a)price (b)taste (c) quality (d) other

(3) Do you like products of parle biscuits?

(a)Yes (b) no
(4)By which source you got information about the product ?

(a) Print media (b) television (c) internet (d) mouth to mouth.

(5) Whether you shift form one brand to another brand of biscuits ?

If yes why ?---------------------------------------------------------------------

If no why?----------------------------------------------------------------------

6) How would you rate product of parle-biscuit?

(a)fair (b)good (c)excellent (d)superb

7)Do parle products have to improve on quality?

(a) strongly agree (b)agree (c)neither agree or disagree

(d)disagree

8)State your opinion about the quality of parle biscuit ltd.?

9) Have you any complained about the biscuits?

(a) price to high (b) dirty rappers (c) shortage

(d) bad quality (e) other reason

10) If the price is reduced substantially then would you buy it?

(a) Yes (b) no

Questionnaires for wholesaler/retailer

1)Name : -----------------------------------------

2)address : --------------------------------------

3) what types of incentives you are getting from the company to boost up sales?

4) does sales promotional scheme affect the sale of parle biscuits?

Yes:------------ No:------------------

5) if, yes then which sales promotional scheme get maximum response from the customer?

a) Lucky draw b) discount on price c) free gift d) other

6)percentage of margin you are getting from the company on the sale of the the brand.

A)parle b)sunfest c)Britannia d) nabisca

7) in your view which brand of the parle biscuits in is maximum sale.

a) Glucose b)cream flavever c)dry food d)other

8)are you satisfied with company’s distributor policy?

Yes--------------- no--------------------

9)If no ,what changes do you advice sale.