DECISION MAKING PROCESS

GLOBAL FORCES AND TRENDS

HOMEWORK ASSIGNMENT 3 – DRITON PUSTINA

The level of skilled labor at the Sufficient skilled labor and

moment is normal. There is no innovative employees who put
Technology will improve in the
lack of skilled workers and with out in market better products
future and our company is up
some effort it is possible to than our competitors do. This
to date.
keep up with technology way NOKIA goes far ahead
advancement. from its competitors.

More people mean more

students getting educated in
Population continues growing World economy gets out of the
the technology field and more
same way it has grown till now. crisis it is currently in.
potential workers for our
company.

People would have more

People evaluate the field of SIGNPOSTS:
money to pay for education - Newspaper headlines showing the opening of
technology as something
and more scholarships would new technology schools
profitable (i.e. more people - University outcomes show the rate of
be offered. All this would lead
study technology). technology graduates is increasing.
to a growth of skilled labor.

Signposts are not occurring. Signposts are occurring.

All we can do as a company is offer

more scholarships and make a
campaign to present technology field
as something worth studying.
BEST CASE
SCENARIO

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Brikena Sela Section 14
 BRAINSTORMING FOR PROJECT
Nokia
1) History Of Nokia:
a) Where the name originated from – Nokianvirta River
b) Types of Businesses – Paper Industry
-- Rubber Industry
-- Electronics
-- Mobile Industry
2) Trends:
a) Technology—advances – new innovations
b) Skilled Labor
c) Seasonality
d) Expanding Market – expands – $$
-- contracts – -$$
e) Population Growth – rises – more people – more mobile phones
f) SMS

3) Market Analysis:
a) Target Market – young generation
-- business people
-- Middle aged people
b) SWOT Analysis
c) PEST Analysis
d) Competitors – Apple
-- Blackberry etc.