This document discusses the design choices made for a movie poster and marketing materials. Key elements included:
- Featuring the main character Alex on the poster posing fearfully as seen in the trailer to maintain synergy.
- Choosing the release date of May 13th, 2011 which is Friday the 13th to stand out and appeal to superstitions.
- Using a simple yet creepy tagline of "It's coming for you..." to generate fear and intrigue about an unknown villain.
- Including quotes from magazines to establish credibility and emphasize scares while drawing in audiences.
This document discusses the design choices made for a movie poster and marketing materials. Key elements included:
- Featuring the main character Alex on the poster posing fearfully as seen in the trailer to maintain synergy.
- Choosing the release date of May 13th, 2011 which is Friday the 13th to stand out and appeal to superstitions.
- Using a simple yet creepy tagline of "It's coming for you..." to generate fear and intrigue about an unknown villain.
- Including quotes from magazines to establish credibility and emphasize scares while drawing in audiences.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
This document discusses the design choices made for a movie poster and marketing materials. Key elements included:
- Featuring the main character Alex on the poster posing fearfully as seen in the trailer to maintain synergy.
- Choosing the release date of May 13th, 2011 which is Friday the 13th to stand out and appeal to superstitions.
- Using a simple yet creepy tagline of "It's coming for you..." to generate fear and intrigue about an unknown villain.
- Including quotes from magazines to establish credibility and emphasize scares while drawing in audiences.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
year!” This quote is from the top selling film magazine in Britain therefore it is well respected and reliable. I made the word ‘scariest’ bold to make it stand out and emphasize how scary this film is which will draw an audience in as they want to be as scared as possible. “Truly terrifying- you won’t want to be home alone ever again!” This quote is from the magazine I created the front cover for, thereby creating synergy in my ancillary texts. Image I chose to put a person on my poster instead of an object or location because the audience (especially the target audience) will be able to relate to her as she is a normal teenage girl. I came up with the idea for Alex to be posed like this because when we were editing our footage, I happened to pause it as Alex is outside in the darkness, fearfully looking around. By recreating a moment from our trailer as a still image for my poster, it keeps the synergy throughout my texts. Also, Alex is the main character in our film and the character seen most in our trailer, so she was the perfect person to feature on the poster because from my research I Credits & Release Date found that the majority feature the main We chose to release the film on the same character, whether victim or villain. date as the date in the email in our teaser trailer which is 13.05.2011, and it’s also Tagline Friday the 13th, a dreaded date for the It’s coming for you… superstitious. I wanted the date to really I chose a simple, creepy tagline. It gives the stand out so I made it blood red to stand out sense of something catching up with you, like amongst the grey credits. time is running out, which relates well with I found a professional looking font for my the title deadline. The use of the word ‘you’ credits so now my poster looks like makes it personal, therefore making the authentic. audience feel disconcerted. Also I chose to use the word ‘it’ because it suggests the Fonts unknown and poses a question in the I only used 2 different fonts on my poster audience’s mind- what is it? As the villain is (apart from credits) because there is barely seen in the trailer, it leaves it up to the quite a lot of writing so I didn’t want to viewer’s imagination, which can run wild overwhelm the page and distract from causing fear and excitement. the important elements.