Cab Service

Lovely
Vinita
Sandeep
 Current Scenario
• Many local cab rental agencies present but not many
organized players in the sector except for few
popular like Meru Cab or Radio cabs
• No concrete secondary data available on the market
size of the industry
• Market share of Meru cabs is more than 50 per cent
as per rough estimates
 Our Service idea
• An organized cab service provider catering to only
college going students at a comparatively cheaper
charges compared to the local cab operators plus we
provide them with utmost safety and flexible timings
as per their day to day college schedule
 Target Segment
• All private under-graduate and management colleges
located in Gurgaon and surrounding areas like
Mannesar
Target Segment:
• All day-scholars who are looking for a cab service
• Students who are residing in nearby PGs, flats
because of lack of good cab service but have their
homes at a distance of about 40-50 kms only like
Noida, faridabad, ghaziabad or even Delhi
“Your Wheels” Cab
 Service Details
• Organized cab service with a fleet of 250 cabs.
Minimum qualification for a driver to be 10th pass
• Dedicated website that will be updated and
maintained regularly – well laid out information
about the routes, timings, cab drivers’ valid details,
their phone numbers
• Flexibility in timings – if a student has a different
timing on any day or no. of days he can roster his
changed time on the website and get it confirmed
immediately
• A 7a.m to 7p.m running call centre will be
established as a support system – students can call
up the call centre and check on their schedule of cab,
enquire about the cabs, put up a complaint against a
driver in case of rash driving or misbehavior
• As a safety measure the cab drivers will be
connected with the call centre constantly through
wireless phone in each cab and after last drop of
each cab the student will be given a call to confirm
the drop
• Weekend tours to nearby places every month
at discounted prices.
 Promotion
• Tie up with colleges to recommend our cab
service to the students who take admission
• Posters inside colleges
• Drivers to stand outside colleges and circulate
pamphlets and visiting cards
• Advertise on Internet like social networking
sites, make my trip.com
• Advertise on local TV channels, Radio and
newspaper
Thank You