Q.2) What are the benefits of 7 eleven retail information system?

 It Collects data from point of sale terminals in every store and transmits the information
in real time to a 7 terabyte oracle database operated by EDS.
 7Eleven keeps track of its purchase transaction and analyzes them to amass information
about customer demand, pricing and interests in new product.
 Management uses this information to identify sales trends, improve product assortment,
eliminate slow moving products from inventory and increase same store sales by stocking
products that are high in demand.
 It also helps to develop new products such as its fresh food offerings that attract new
customers and increase transaction size.
 This system provides store managers with information on daily, weekly and monthly
sales of each item to help them determine which items to order and exact quantities they
will need for their stores.
 This system plus the on the spot knowledge of the neighborhood is used by managers to
take final decisions.