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    Case Study On Sullivan Ford Auto World

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    Ramittuteja
    Marketing cars involves selling ownership of goods to customers, whereas marketing services for those vehicles involves retaining ownership and only offering services. When marketing services, customers pay for the added value of service elements like labor and expertise, whereas marketing services includes both tangible and intangible service performance that creates value for customers.

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    Case Study On Sullivan Ford Auto World

    Uploaded by

    Ramittuteja
    9 views1 page
    Marketing cars involves selling ownership of goods to customers, whereas marketing services for those vehicles involves retaining ownership and only offering services. When marketing services, customers pay for the added value of service elements like labor and expertise, whereas marketing services includes both tangible and intangible service performance that creates value for customers.

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    Marketing cars involves selling ownership of goods to customers, whereas marketing services for those vehicles involves retaining ownership and only offering services. When marketing services, customers pay for the added value of service elements like labor and expertise, whereas marketing services includes both tangible and intangible service performance that creates value for customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    9 views1 page

    Case Study On Sullivan Ford Auto World

    Uploaded by

    Ramittuteja
    Marketing cars involves selling ownership of goods to customers, whereas marketing services for those vehicles involves retaining ownership and only offering services. When marketing services, customers pay for the added value of service elements like labor and expertise, whereas marketing services includes both tangible and intangible service performance that creates value for customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 1

    HOW DOES MARKETING CARS DIFFER FROM

    MARKETING SERVICES FOR THOSE SAME


    VEHICLES?
    WHENEVER A CUSTOMER PURCHASES GOODS THEY
    TAKE THE OWNERSHIP OF THE GOODS FROM THE
    MANUFACTURER OR SELLER…WHERAS DEALER RETAINS
    THE OWNERSHIP HIMSELF AND ONLY OFFERS SERVICES.
    IN MARKETING SERVICES PORTION OF THE PRICE IS
    PAID BY CUSTOMERS IS FOR THE VALUE ADDED BY THE
    SERVICE ELEMENTS LIKE EXPERTS AND LABORS ETC.
    WHERAS MARKETING SERVICES INCLUDES SERVICE
    PERFORMANCE BOTH TANGIBLE AND INTANGIBLETHAT
    CREATE VALUE FOR THE CUSTOMERS.

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