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Synopsis

Ranjith Kumar Meda

Prof. Shivakanth Shetty
Lilliput kids wear Pltd

1. Topic of the Project/Study: consumer buying behavior

2. Objective and Scope:

As I am working in retail sector which is totally based on consumer buying
behavior and their preferences, so based on this I can easily make a study of
consumer buying pattern and other related things which influence them to buy
from my store. The objective of the study will be as follows:
 To find the factors of Consumer Preferences which make them to buy
Lilliput products?
 To know the Quality and Brand image of Lilliput in the market.
 To know the parameters to be considered while launching new products
range from the house of Lilliput.
 To understand the Quality of in store services.

3. Project/Study Design

RESEARCH METHODOLOGY

SAMPLE DESIGN

Parameter involves:

In considering the survey in research point of view, it is really necessary

to define clearly the sample and population in order to meet the scope of
survey.

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Population:

The People who are buying Lilliput products from Lilliput stores in Bangalore.

Sample:

The People who are buying products from Lilliput world Indiranagar.

Sample size:

I have selected sample size of 500customers who are using Lilliput products.

Field work

The method which will be used to collect primary data is very essential. While
collecting the primary data I have to consider three aspects- constrain of time, the
cost and the degree of accuracy. I will use direct personal observation, which
would give a high degree of accuracy.

Duration of data collection: 1st March, 2011 to 1st may, 2011.

Sampling type

The data collection i.e. the primary data is probability in nature (probability
sampling). I will use restricted random sampling, my main intention in doing so is
to reduce the time and cost. Specifically, I will use cluster sampling in which I will
divide the population into groups or clusters. My sample is the people (male,
female) who are buying products form Lilliput world in Koramangla, Bangalore.

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LIMITATIONS:

The survey will be done only in Koramangla, Bangalore. So, the conclusion
derives is confined only to the selected demographic area.

The Sample Size is unevenly distributed between different age groups and gender.

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