Jour n ey of Suc c es s f ul SME s | 16

AnitaÊ FragranceÊ CosmeticÊ Laboratory

 17 | Meni ti Kej ayaan PK S

AnitaÊ FragranceÊ AnitaÊ FragranceÊ

CosmeticÊ Laboratory
D i tubuhk an p ad a 20 07, te t ap i kemampu an
A ni t a Fr ag r anc e C o s me t i c L ab or ator y
mengelu ar k an p elb ag ai p ro duk ko s me t ik
memb er i g amb ar an s e o l ah - o l ah i a tel ah
b er t ap ak di duni a p er ni ag aan b er t ahun - t ahun
l amany a. D al am j ang k a ma s a y ang sing k at , i a
CosmeticÊ Laboratory
L o oking at i t s ac hievemen t s , one woul d b e
for g i ven to a s sume A ni t a Fr ag r anc e C o s me t i c
L ab or ator y ha s b e en e s t ab li s he d for many
ye ar s . I t ac tu all y b eg an op er at i on s onl y t hre e
ye ar s ago in 20 07, bu t wi t hin t hat s hor t p er i o d,
among o t her t hing s , i t ha s s e t up 9 b r anc he s

An it a f rAangitra n c e Co
b er j ay a membuk a 9 c awang an d an mempuny ai wi t h over 10 0 agen t s .
l ebih 10 0 or ang ejen.

a Ê Fra g ra n c e Ê

B er pu s at di L okk awi, Ko t a K inab alu, S ab ah,
i a b erop er a si s eb ag ai p er unc i t , p emb orong
d an p eng il ang p ro duk p enj ag aan dir i d an
ko s me t ik . Pro duk y ang dikelu ar k an ad al ah
s abun jer nih, s abun buku, s abun sinde t , s abun
c air, p emb er sih su su, kr im muk a, kr im ur u t an,
l o s yen, p enyeg ar, s kr ub bi a s a, s kr ub gul a,
s kr ub g ar am, top eng muk a (f ac i al ma s k), buih
mandi an, g ar am mandi an, s er um d an miny ak
wang i.
M enur u t p engu s ahany a, A ni t a b te M ohamad @
M oh ame d, dug aan d an c ab ar an y ang dihad ap i
i al ah membina kep erc ay aan p eng guna,
ter u t amany a p eng guna d al am neg ar a,
p eng gunaan tekno l og i d an ke s t abil an for mul a,
b ahan men t ah, p er sijil an d an p er l e s enan d an
b an tu an kewang an di p er ing k a t p er mul aan.
M enur u t b eli au, kej ay aan s y ar ik at ad al ah
b er a s a s k an b eb er ap a f ak tor, i ai tu mend ap at
b an tu an ker aj aan, p enyeli dik an d an
p emb angunan y ang b er ter u s an, kre at i v i t i d an
i den t i t i p ro duk , ko s p engelu ar an y ang minimal,
p er sijil an y ang diik t ir af d an p a s ar an s e di a ad a.
A ni t a sung guh b er ter ima k a sih kep ad a
agen si y ang memb er i s o ko ng an d an b an tu an
s ep er t i G er an Per mul aan Per ni ag aan S ME
C or p, G er an Pen sijil an ”G o o d M anu f ac tur ing
Pr ac t i c e s” (G MP) S ME B ank , G er an L at ihan d an
p inj aman d ar i S ME B ank , d an G er an M TO P o l eh
M AT R A D E .
oÊ Co
sm e ti c L a b o
s me ticÊ L a b o ra t o ry r a or y
Jour n ey of Suc c es s f ul SME s | 18
B a s e d in L okk awi, Ko t a K inab alu, S ab ah, t he
c omp any op er ate s a s a re t ail er, who l e s al er,
and p ro du c er o f b o d yc are p ro du c t s and
c o s me t i c s . I t manu f ac ture s v ar i ou s t y p e s o f
s o ap s , f ac i al and b o d y c re am s , l o t i on, s c r ub s ,
ma s k s , b at h s al t s , fr ag r anc e s and p er fume s .
I t s p rop r i e tor, A ni t a b te M ohamad @M ohame d
s ai d, t hat among t he c hall enge s s he f ac e s
are g aining c on sumer s’ c onf i denc e, ac hiev ing
te c hno l og y and for mul a s t abili t y, r aw
mater i al s , c er t i f i c at i on, li c en sing and f inanc i al
a s si s t anc e at t he e ar l y s t age o f op er at ion s .
“A s for our su c c e s s , i t re all y dep end s on
s ever al f ac tor s like ge t t ing gover nmen t ai d,
c on t inuou s R & D, c re at i v i t y and p ro du c t
i den t i t y, minimal p ro du c t i on c o s t , re c og ni s e d
c er t i f i c at i on and t he ex i s t ing mar ke t ,” s he
s ay s .
For t hi s , s he i s t hank ful to agenc i e s whi c h
have p rov ide d s o mu c h sup p or t and a s si s t anc e
su c h a s t he bu sine s s s t ar t- up g r an t from S ME
C or p, G o o d M anu f ac tur ing Pr ac t i c e s (G MP)
S ME B ank ’s c er t i f i c at i on g r an t , a bu sine s s
l o an a s well a s a t r aining g r an t from S ME B ank
and M TO P g r an t by M AT R A D E .
 19 | Meni ti Kej ayaan PK S
An it a f r a g ra n c e Co
S okong an d al am b en tuk p ende d ahan kep ad a
p a s ar an ex p or t dib er ik an o l eh Kemen ter i an
Pemb angunan Per indu s t r i an S ab ah, b an tu an
p remi s p er ni ag aan o l eh M A R A , S ED C O d an
S ED C OV E ST, man ak al a b an tu an p inj aman
di s e di ak an o l eh P U NB un tuk memb angunk an
c awang an s er t a S kim “G ro om B ig” S IRIM .
“B an tu an y ang di ter ima memb o l ehk an s y ar ik at
d ap at b er t ahan di p er ing k at awal,” k at any a.
D eng an b an tu an jug a, s y ar ik at l ebih c ep at
b er kemb ang d an d ap a t mengur ang k an mo d al
p er mul aan” jel a s A ni t a.
S y ar ik at jug a, k at any a, d ap at mening k at k an
ku ali t i p ro duk d an mend e d ahk anny a kep ad a
p elu ang mengek s p or t . H a sil keg ig ihan
p engur u s an d an k ak i t ang an y ang mahir d an
komi te d, ju al an s y ar ik at p ad a 20 0 9 s ahaj a
tel ah menc e c ah RM 2. 2 ju t a, s emen t ar a
keun tung an k a s ar i al ah RM 76 8 ,0 0 0.
U si a mud a t i d ak meng hal ang s y ar ik at un tuk
mend ap at p er sijil an d an anuger ah. S e t ak a t
ini, i a tel ah mend ap at sijil H al al / G MP,
anuger ah U s ahawan Ter b aik Per ing k at N eger i
S ab ah 20 0 8 d al am bid ang
Pengelu ar an, U s ah awan
Ter b aik Per ing k at
B or ne o 20 0 8 d al am
bi d ang Pengelu ar an
d an U s ahawan H ar ap an
p er ing k at N eger i S ab ah
20 07.
T he c omp any al s o re c ei ve d sup p or t from t he
Mini s t r y o f Indu s t r i al D evel op men t , S ab ah
in t he for m o f ex p o sure to t he wor l d ex p or t
mar ke t al ong wi t h p rov i si on o f bu sine s s
p remi s e s from M A R A , S ED C O and S ED C OV E ST,
l o an s from P U NB to devel op ou t l e t s , and
p ar t i c ip at i on in S ME B ank ’s and S IRIM ’s
”G ro om B ig” s c heme s .
“ T hank s to all t he help and sup p or t , t he
c omp any wa s ab l e to su s t ain bu sine s s dur ing
i t s inf anc y. T hey al s o help e d u s to g row f a s ter
and to re du c e ini t i al c o s t s ,” s he s ay s . W i t h
c ommi t men t o f b o t h t he managemen t and
s kill e d s t af f, t he c omp any ’s s al e s for 20 0 9
al one ro s e to RM2. 2 milli on, wi t h a g ro s s p ro f i t
o f RM76 8 ,0 0 0.
D e s p i te b eing a rel at i vel y young
e s t ab li s hmen t , t he c omp any ha s e ar ne d
ac c o l ade s in t he for m o f c er t i f i c at i on and
award s . S o f ar, i t ha s re c ei ve d t he H al al /
G MP c er t i f i c at i on, S ab ah - l evel B e s t
En t rep reneur Award, 20 0 8 in t he p ro du c t i on
c ategor y, B or ne o - l evel B e s t
En t rep reneur Award in 20 0 8
in t he p ro du c t i on c ate gor y
and t he S ab ah -
l evel In s p ir ing
En t rep reneur in
20 07.

o s m e ti c L a b o r a or y
A ni t a b er k at a d ar i a s p ek hal a tuju, un tuk
j ang k a ma s a p endek , s y ar ik at ing in
mer amaik an l ag i agen d an s toki s di s elur uh
M al ay si a, mempuny ai l ebih 3 0 0 jeni s
p ro duk di b awah jenama A ni t a Fr ag r anc e,
memfr anc ai s k an ou t l e t A ni t a Fr ag r anc e d al am
j ang k a ma s a 5 t ahun d an menamb ah l ag i
kil ang un tuk p embu at an p ro duk p enj ag aan
r ambu t .
Un tuk j ang k a ma s a p anj ang , s y ar ik at b er az am
mempuny ai kil ang l eng k ap milikny a s endir i
ag ar menj adi p engelu ar ko s me t ik d an s abun
b er ku ali t i t ing g i y ang ter b e s ar di B or ne o.
S y ar ik at s e d ang b er si ap s e di a meng had ap i
c ab ar an ma s a had ap an s ep er t i ku a s a b eli an
d al am neg ar a y ang kur ang memb er ang s ang k an,
p er s aing an an t ar a s y ar ik at d an jenama,
p er s aing an ku ali t i d an kre at i v i t i deng an
p engelu ar s abun l ain d ar i neg ar a - neg ar a
s ep er t i T hail and, F ilip ina d an Indone si a d an
p er s aing an har g a y ang komp e t i t i f deng an
p engelu ar ter b e s ar duni a, i ai tu C hina.
Ò K a m iÊ i n g i nÊ m e nja diÊ je n a m aÊ p e r t a m aÊ
be ra sa lÊ d a r iÊ B o r n eoÊ ya n gÊ be r jayaÊ m e n e m b u s iÊ
k eÊ pa sa ra nÊ a n t a ra ba n gsaÓ
Ò We Ê a s p i r e Ê t oÊ b ec o m eÊ th eÊ f i rs tÊ b r a n d Ê f r o m Ê B o r n e oÊ t oÊ p e n e t r a t eÊ t h eÊ
i n t e r n a t i o n a lÊ m a r k e t Ó
Jour n ey of Suc c es s f ul SMEs | 2 0
In ter m s o f dire c t i on, A ni t a s ay s t hat for
i t s s hor t- ter m p l anning , t he c omp any will
re c r ui t more agen t s and s to c ki s t s t hroug hou t
M al ay si a, e s t ab li s h more t han 3 0 0 kind s
o f p ro du c t s under A ni t a Fr ag r anc e’s b r and,
fr anc hi s e i t s ou t l e t s in 5 ye ar s and s e t up
more f ac tor i e s for hairc are p ro du c t s .
T he c omp any ’s l ong ter m v i sion emb o di e s
a de ter minat i on to have more f ac tor ie s and
ul t imatel y b e c ome t he big ge s t p ro du c er o f hig h
qu ali t y c o s me t i c s and s o ap in B or ne o.
T he c omp any i s in p rep ar at i on for fu ture
c hall enge s su c h a s de c lining dome s t i c
bu y ing p ower, c omp e t i tor s , c omp e t i t i on
from c omp ani e s in T hail and, Philip p ine s and
Indone si a on c re at i v i t y and qu ali t y, and p r i c e
c omp e t i t i on wi t h C hina, t he wor l d’s big ge s t
p ro du c er.
 21 | Meni ti Kej ayaan PK S
Anita fr ag r an c e C o s m e t i c L a b o r a ory
A ni t a b er k at a s eb ag ai sumb ang an, s y ar ik a t
b er s e di a memb an tu u s ahawan - u s ahawan ke c il
un tuk maju. Un tuk ma s a had ap an s y ar ik at
i tu s endir i, A ni t a s e d ang b er u s aha menj adi
s y ar ik at p aling b erd ay a maju di d al am bi d ang
ko s me t ik d an p enjenamaan.
“K ami ing in menj adi jenama p er t ama b er a s al
d ar i B or ne o y ang b er j ay a menembu si ke
p a s ar an an t ar ab ang s a,” k a t any a.
S eb ag ai p er s e di aan meng had ap i c ab ar an,
s y ar ik at b er u s aha un tuk merend ahk an ko s ,
menamb ah mo d al pu sing an d an meny u sun
s t r ateg i p er ni ag aan y ang l ebih e fek t i f.
For all t hat i t ha s ac hi eve d, A ni t a s ay s t he
c omp any i s willing to s hare i t s su c c e s s s tor y
and ex p er i enc e wi t h budding en t rep reneur s .
A ni t a s ay s for i t s own fu ture, t he c omp any
i s s t r i v ing to b e c ome a l e ader in c o s me t i c s
and b r anding . “ We a s p ire to b e c ome t he
f ir s t b r and from B or ne o to p ene t r ate t he
in ter nat i onal mar ke t ,” s he s ay s .
In f ac ing p o s sib l e c hall enge s , t he c omp any
i s wor king ou t way s to cu t i t s c o s t , inc re a s e
i t s revo l v ing c ap i t al and s t r ateg i s e a more
e f fe c t i ve bu sine s s p l an.