A

SYNOPSIS REPORT
ON
UNDERSTANDING CUSTOMER SEGMENTS
With reference to

DODLA DAIRY LTD

A Project Report Submitted to

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, ANANTAPUR

In Partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By
K.VENKATA SUBRAMANAYAM
(Roll No.: 09701E0055)
Under the Guidance of
Mr.B.ABDUL AZEEM, M.B.A
Assistant Professor

DEPARTMENT OF BUSINESS ADMINISTRATION

ANNAMACHARYA INSTITUTE OF TECHNOLOGY & SCIENCES

(Affiliated to J.N.T.University, Anantapur)

New Boyanapalli, Rajampet – 516216.

(2009-2011)