Sample Questions Mid 2 Marketing Communications:

1- Define global advertising agency and explain its structure.

2- What is unique selling proposition? State its role in branding.

3- What is a brand? Explain the elements of branding.

4- Explain the process of managing brands with current trends of advertising.

5- What is brand power? Write a detail note on building brand power.

6- Write short notes on:

a- Brand extension

b- Brand loyalty

c- Brand positioning

7- Explain brand response and repositioning a brand with respect to brand response.

8- Write brand extension strategies in Indian contacts.

9- Write a short note on service quality and branding.

10- Write short notes on:

a- Retailing Impact on branding

b- Online brand equity vs. offline brand equity.