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3.

What kind of media institution


would distribute your magazine and
why?

IPC Media (formerly International Publishing Corporation) is the publishing company who I have
chosen to distribute my magazine. They are one of the largest distributors in the U.K and a
subsidiary of Time Inc, who have a large portfolio selling over 350 million copies a year which
would benefit to the circulation and advertisement of my premier magazine due to their
population and reputation.

I feel that this publication would be a good choice to publish my magazine as they have a lot of
diversity in the genre of magazines they print - as evidence, they print ‘i.D’ magazine which is
very controversial and art & fashion based, as I have decided to inspire my magazine from
magazines such as this, the company would be happy to work together.

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