Wollega University

School of Cooperatives and Management

Dept of Marketing Management

Marketing Research Common test

Part 1: Short answers (2.5 pts each)

1. Mention at least four characteristics of research and explain them briefly?

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2. Define the term Ethics? What are the main issues of ethics in research?

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Part II: Circle the most appropriate answer from the following (1.5 pts
each)

In marketing information systems,

3. MAID is referred as:

A. Marketing array of idle disks B. Massive array of idle disks

C. Multiple array of idle disks D. Management array of idle disks

4. IRM stands for

A. Information resource Marketing B. Information resource management

C. Internal resource management D. Internal research management

Part III: Fill in the blank spaces (1 pts each)

5. For marketers, ___________________ is not only used for the purpose of learning,
it is also a critical component needed to make good decisions.

6._______________________________ is one that systematically gathers and

processes critical business information, transforming it into actionable
management intelligence for marketing decisions.