Product Launch Presentation: MARCH 2009

PRODUCT LAUNCH
PRESENTATION
MARCH 2009
50% flowable copper

formulation for the correction of copper
deficiencies and growth maintenance in all crops
A new addition, to the Activist range of
Rapid Uptake & Sustained Release
high analysis suspension fertilisers
Activist Zinc Activist MAX zinc Activist MAG-FLO

Launched, mid-2007 Launched, mid-2008 Launched, late-2008
50% flowable copper
Analysis Australia (w/v%)
Copper (Cu) 50.0
Nitrogen (N) 6.9
2009
50% flowable copper
Activist RED deficiencies and growth maintenance in all crops
Launched, early-2009
AGENDA
• Role of copper in plant growth
• Copper deficiency symptoms
• Nitrogen induced copper deficiency
• Broadacre crop copper removal figures
• Activist - foliar nutrition technology
• Key benefits 50% flowable copper
• Comparative copper analysis
• Field trial results
Copper (Cu) 50.0
• Field trial - Coonalpyn wheat Nitrogen (N) 6.9
• Application rates and information

• Summary
• Additional information
Role of Copper in plant growth
COPPER is essential for the
production of key enzymes
responsible for photosynthesis
INCREASING COPPER DEFICIENCY SEVERITY

COPPER is essential COPPER is generally
for fruit and grain
considered to be an
setting and filling
immobile plant nutrient and
is therefore, unable to be
readily translocated from the 50% flowable copper
older leaves to the growing

tips.
Copper (Cu) 50.0
COPPER is essential for the
production of lignin, leading Nitrogen (N) 6.9
to reduced lodging
TIP: To identify Copper
deficiency, look at the new
leaves first - in particular look
COPPER leads to increased
lignification, enhancing for stunted growth.
resistance to nematodes
and root diseases.
Copper deficiency symptoms

are usually found in younger leaves
Role of Copper in plant growth
COPPER is essential
for fruit and grain
setting and filling
INCREASING COPPER DEFICIENCY SEVERITY

COPPER is generally
considered to be an
immobile plant nutrient and
is therefore, unable to be
Copper deficiency in wheat
readily translocated from the 50% flowable copper
older leaves to the growing

COPPER is essential for tips.
the production of key- Copper (Cu) 50.0
enzymes responsible for Nitrogen (N) 6.9
photosynthesis
TIP: To identify Copper
deficiency, look at the new
leaves first - in particular look
for stunted growth.
Copper deficient asian vegetable

Copper deficiency symptoms
are usually found in younger leaves
COPPER DEFICIENCY SYMPTOMS
Common in a wide range of crops
Legume Cereal
50% flowable copper


Image from - Micronutrients for Sustainable Food, Feed, Fibre and Bioen-
ergy Production - IFA, 2008
Copper (Cu) 50.0
Copper deficient Peanut plant Copper deficient Wheat crop
Nitrogen (N) 6.9
Common copper deficiency symptoms include:

• scorching of leaf tips
• deformed new growth
• pale-yellowing of shoots
• twisting intertwined growth
• severe lodging in cereals
• colourless bent heads in cereals - “whiplash”
COPPER DEFICIENCY SYMPTOMS
Vegetable Fruit
50% flowable copper

Copper (Cu) 50.0

Copper deficient Potato plant Copper deficient Citrus plant
Nitrogen (N) 6.9
Common copper deficiency symptoms include:

• scorching of leaf tips
• deformed new growth
• pale-yellowing of shoots
• twisting intertwined growth
• severe lodging in cereals
• colourless bent heads in cereals - “whiplash”
Nitrogen induced Copper deficiency
• The application of excessive Nitrogen, particularly in the form of Ammonia

often leads to N-induced Copper deficiencies due to high N : Cu ratio.
• During periods of rapid plant growth, particularly in spring the uptake of

Copper is often inhibited by excessive Nitrogen.
• Slower release forms of Copper are more suitable for ensuring a more 50% flowable copper
constant uptake of Copper, reducing the risk of deficiencies. formulation for the correction of copper
• Activist RED enables a large proportion of a plants Copper requirements to Analysis Australia (w/v%)
be applied at once with reduced phytotoxicity risks. Copper (Cu) 50.0
Nitrogen (N) 6.9

• Activist RED is compatible with a commonly used Nitrogen source - UAN
(Urea Ammonium Nitrate) for ‘down the tube’ applications, further addressing
the Copper requirements of a given crop.
• It is important to note that small amounts of Nitrogen actually improve the

uptake and metabolism of Copper. (Activist RED contains 6.9% Nitrrogen)
Broadacre crop Copper removal figures
CROP TYPE Copper Removal

(g/T)
Wheat 4.5
Barley 5
Oats 5
Canola 6
50% flowable copper
Chickpea 7 deficiencies and growth maintenance in all crops
Field Peas 5 Analysis Australia (w/v%)
Copper (Cu) 50.0
Lupins 5 Nitrogen (N) 6.9
Depending on the intensity of cropping, continual cropping is responsible for ‘mining’

significant amounts of native Copper and if these reserves are not replenished, major
losses in production can be expected.
FOLIAR NUTRITION TECHNOLOGY
Plant Plant leaf Leaf cross-section Leaf cuticle cross-section
Fertiliser
droplet
Cuticle
Absorption
Upper epidermis
Ex-cuticular
movement Palisade mesophyll cell
Nutrient Xylem
translocation
Phloem
Lower epidermis
Spongy mesophyll cell
Guard cell
Cuticle
50% flowable copper
Stoma deficiencies and growth maintenance in all crops
Copper (Cu) 50.0
Nitrogen (N) 6.9
Activist RED incorporates Agrichem’s foliar nutrition technologies including:

• Superior particle sizing with finer and more uniform composition
• Addition of a range of proprietary adjuvants including penetrants and dispersal agents
• Produced in ISO9000 accredited production facilities
• Agrichem’s innovative ACTIVIST TECHNOLOGY

FOLIAR NUTRITION TECHNOLOGY Improved Coverage
Dispersal
Mode of Action: Copper Oxide is hydrolysed of leaf surface with
with water under the control of a proprietary Agent microfine suspension
catalyst which regulates the rate of hydrolysis particles
providing a controlled-release source of Copper
Hydroxide to supplement the faster-acting Cuticular Improved Penetration
Penetrant of leaf cuticle by
component of the formulation. copper cation
Other additives in Activist Products:
• dispersal agents Reactive Controlled Release
• cuticular penetrant Catalyst of plant available
nutrient
• phyto-chemicals
Enhanced Enhanced Metabolism

Phyto-Chemicals of nutrient in plant
growth
Particle Specifications
Diameter: < 0.5 micron
Surface Area: high Strong-sticking based on;
- small particle-size
Chemical Properties: advanced - optimal surface chemistry 50% flowable copper
Oxide Retention: high - hydrophillic leaf-surface deficiencies and growth maintenance in all crops
Cation Dispersal: high
Cation Uptake: high
Uptake Uniformity: advanced
Leaf-cuticle surface
Copper (Cu) 50.0
Conventional Copper Suspension Nitrogen (N) 6.9
Mode of Action: Copper Oxide is hydrolysed with Large particles with poor dispersal
water, and the resulting Copper cation is partially absorbed
through the leaf surface at an uncontrolled rate.
Particle Specifications
Diameter: 10 - 20 micron Poor-sticking based on;
- large particle-size
Surface Area: low - inferior surface chemistry
Chemical Properties: poor - hydrophobic leaf-surface
Oxide Retention: low
Cation Dispersal: poor
Cation Uptake: low
Uptake Uniformity: poor Leaf-cuticle surface
FOLIAR NUTRITION TECHNOLOGY
The Activist Range has been designed to incorporate a number of revolutionary technologies
developed by Agrichem over 25years of researching the mechanisms for enhanced Nutrient
Uptake. These technologies combined with a range of additives that effectively act as adjuvants
are designed to improve the efficiency and safety of trace element fertiliser applications.
Products in the Activist Range have both a fast-acting component and a slower release
component with regards to nutrient-uptake and the formulations are highly flowable.
TECHNOLOGY
Agrichem Exclusive Additives
50% flowable copper
Dispersal Cuticular Reactive Enhanced formulation for the correction of copper
Agent Penetrant Catalyst Phyto-Hormones

Chemical
Copper(I) Oxide Ionic Copper (hydrolysed) Copper (Cu) 50.0
Reaction:
Low controlled High Nitrogen (N) 6.9
Plant Availability reaction Plant Availability
Conventional Suspension
Chemical Copper Oxide Copper (various forms)
Reaction:
Low uncontrolled Variable
Plant Availability reaction Plant Availability
Key Benefits of
• Enhanced uptake of copper

• Sustained uptake of copper
• High analysis source of copper
• Highly flowable formulation
• Contains 6.9% nitrogen
50% flowable copper
• Compatible with UAN deficiencies and growth maintenance in all crops
• Compatible with broader range of Agrochemicals Analysis Australia (w/v%)
(refer to Activist RED compatibility chart) Copper (Cu) 50.0
Nitrogen (N) 6.9

Comparative Copper Analysis
Chemical Formulation Analysis Comment

comparison (w/w%)
50%(w/v%) High analysis and highly plant available
33.2% (w/w%) source of Copper incorporating Activist
Foliar Nutrition Technology. Impressive
compatibility and minimal phytotoxicity.
75%(w/v%) Ultra high analysis source of Copper with

43.9% (w/w%) reduced risk of phytotoxicity. 50% flowable copper
Drawbacks include reduced compatibility. formulation for the correction of copper
Copper Hydroxide 57.3% High risk of phytotoxicity, short-lived copper Analysis Australia (w/v%)
availabiilty. More suitable as a fungicide.
Copper (Cu) 50.0
Copper Sulphate (mono) 35% High risk of phytotoxicity, short-lived copper
Nitrogen (N) 6.9
availabiilty.
Copper Sulphate (penta) 25% High risk of phytotoxicity, short-lived copper

availabiilty.
Copper EDTA Chelate 13% Good compatibility but low copper analysis
and very expensive per unit of copper
Copper HEDTA Chelate 9% Good compatibility but very low copper

analysis and very expensive per unit of
copper
Field Trial Results
During the 2008 Australian broadacre season, Activist RED was
extensively trialled under a range of different growing conditions
across the major broadacre crop growing regions across Australia.
Activist RED was trialled in regions

where Copper is known to be a limiting
nutrient.
50% flowable copper
The application of Copper also has been formulation for the correction of copper
demonstrated to provide varying levels
of enhanced natural immunity of a wide Analysis Australia (w/v%)
range of bacterial and fungal diseases Copper (Cu) 50.0
through enhanced lignification. Nitrogen (N) 6.9
Copper deficiency induced poor

grain fill, and subsequently sub-
optimal yields achieved.
Yield losses due to various
bacterial and fungal diseases
infecting plants.
Field Trial Results 2008/09
- Coonalpyn South Australia
Location: Coonalpyn
200km SE Adelaide
Rainfall: 350mm ave. p.a.

50% flowable copper
Soil type: Sand over sandy loam
Observation: Severe copper deficiencies Copper (Cu) 50.0
visible, with poor grain fill Nitrogen (N) 6.9
and extensive lodging
Trial conducted by Agrichem South

Australia Broadacre Area Manager, Des
CONTROL Andriske.
Activist RED was applied as either a

150ml/Ha or a 500ml/Ha rate or both,
and the applications were made as either
early or late (during the season) or both. 50% flowable copper
All treatments with Activist RED Analysis Australia (w/v%)

achieved significant improvements in Copper (Cu) 50.0
yield. Nitrogen (N) 6.9
The image on the left is from a crop that

was treated with a 150ml/Ha application
of Activist RED.
Control Yields
The control plots in the trial achieved yields of
0.958 t/Ha and 1.005t/Ha, respectively.
Average yield 0.981t/Ha.
Activist RED Yields

Application amount & timing Yield (t/Ha)
50% flowable copper
150ml early 2.416
150ml early & late 2.305 Analysis Australia (w/v%)
500ml early 2.523 Copper (Cu) 50.0
500ml early & late 2.430 Nitrogen (N) 6.9
500ml late 1.081
Conclusion
The application of Activist RED early in the
season is effective in improving in-situ plant
ROI > 100 : 1
A return of greater $100 achieved for every $1
copper levels resulting in greater than 100%
spent on the purchase of Activist RED
improvements in yield.
Application rates and information
Directions for use
Agitate contents well before dilution. Suitable for application by:
Aerial Spray Foliar Down the Tube
CROP RATE / ha MIN COMMENTS

DILUTION*
BEANS 150 – 375 ml 1 : 200 Spray 10 – 14 days after planting or emergence
BRASSICAS 150 – 375 ml 1 : 200 Spray 10 – 14 days after planting or emergence
CANOLA 150 – 525 ml 1 : 50 Apply at 4 weeks and again if necessary at the onset of stem elongation
CEREALS
Barley, oats, wheat
-foliar 150 – 525 ml 1 : 50 Spray at stem extension and again at booting
-down-the-tube 75 – 150 ml
CORN, MAIZE 345 - 525 ml 1 : 50 Apply at 6 leaf stage
CITRUS 225 –375 ml 1 : 200 Apply post harvest to copper deficient trees, not during budding or fruit development
CUCURBITS
Cucumbers, melons, pumpkins, 150 – 375 ml 1 : 200 Spray 10 – 14 days after planting or emergence
zucchini
50% flowable copper
LETTUCE, SPINACH AND OTHER 150 – 375 ml 1 : 200 Spray 10 – 14 days after planting or emergence formulation for the correction of copper
LEAFY VEGETABLES deficiencies and growth maintenance in all crops
LUCERNE 150 - 375 ml 1 : 100 For grazing or seed production:

Apply early in the season, after 1st cut
Apply at bud formation Analysis Australia (w/v%)
ONIONS 225 - 375 ml 1 : 200 Apply when sufficient leaf area
Copper (Cu) 50.0
POTATOES, ROOT, BULB OR 150 - 375 ml 1 : 100 Spray 10 – 14 days after planting or emergence
TUBER CROPS
Nitrogen (N) 6.9
SOLANACEOUS CROPS 150 - 375 ml 1 : 100 Spray 10 – 14 days after planting or emergence
Chillies, eggplant, peppers,
tomatoes
SUGAR CANE 525 - 600 ml 1 : 100 Can be applied as a billet application or as a spray 10 – 14 days after crop emergence
TREE CROPS 225 – 1500 ml 1 : 100 Apply in spring and autumn
MINIMUM DILUTION: A dilution of 1 : 100 means 1 part product : 100 parts water.
In hot weather, use higher dilution rates
WARNING: DO NOT apply Activist Red in tank mix with acidic formulations. Care should also be taken when.
applying acidic products over the top of copper residues on plants, as burn may occur
. Care should also be taken when applications are made with certain pesticides and herbicides. If the combination has not been used before, ensure a small area of crop is tested prior to
widespread usage
NOTE: The suggested rates of application are designed for typical Australian conditions and such should be used as a guide only. Each farmer’s climatic conditions, water quality,
soil types, application processes and practices may differ and therefore necessitate corrections to ensure optimum results. Good agricultural practice requires that application be
avoided under extreme weather conditions such as temperatures over 28oC, high humidity, frost, rain etc. It is recommended that when applying to a crop or area for the first time, or in
combination with other chemicals, a small test area should be sprayed and observed prior to the total spray. Where possible, it is recommended that regular leaf (sap) tests are conducted
to determine actual plant nutrient availability during each growth cycle. Soil tests at least once per year are essential.
Summary
• Revolutionary new copper formulation with highly effective plant

uptake resulting in significant improvements in crop yields where
copper is a limiting plant nutrient
• Enhanced uptake of copper

• Sustained uptake of copper 50% flowable copper
• High analysis source of copper

• Highly flowable formulation Copper (Cu) 50.0
Nitrogen (N) 6.9

• Contains 6.9% nitrogen
• Compatible with UAN
• Compatible with a wide range of Agrochemicals
(refer to Activist RED compatibility chart)
Additional information
For more information on:

• Activist RED Application
• Product Information Sheets
• Nutrition Application Programs
• Compatibility Information
Contact your local

50% flowable copper
Agrichem Area Manager formulation for the correction of copper

or Analysis Australia (w/v%)
Copper (Cu) 50.0
Agrichem directly on: Nitrogen (N) 6.9
1800 654 758
www. .com.au

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PRODUCT LAUNCH

50% flowable copper

Activist Zinc Activist MAX zinc Activist MAG-FLO

Analysis Australia (w/v%)

Copper (Cu) 50.0

Nitrogen (N) 6.9

• Field trial - Coonalpyn wheat Nitrogen (N) 6.9

• Application rates and information

INCREASING COPPER DEFICIENCY SEVERITY

older leaves to the growing

Copper deficiency symptoms

INCREASING COPPER DEFICIENCY SEVERITY

older leaves to the growing

Copper deficient asian vegetable

50% flowable copper

Analysis Australia (w/v%)

Common copper deficiency symptoms include:

50% flowable copper

Analysis Australia (w/v%)

Copper (Cu) 50.0

Common copper deficiency symptoms include:

Common in a wide range of crops

• The application of excessive Nitrogen, particularly in the form of Ammonia

• During periods of rapid plant growth, particularly in spring the uptake of

be applied at once with reduced phytotoxicity risks. Copper (Cu) 50.0

Nitrogen (N) 6.9

• It is important to note that small amounts of Nitrogen actually improve the

CROP TYPE Copper Removal

Field Peas 5 Analysis Australia (w/v%)

Copper (Cu) 50.0

Lupins 5 Nitrogen (N) 6.9

Depending on the intensity of cropping, continual cropping is responsible for ‘mining’

Analysis Australia (w/v%)

Copper (Cu) 50.0

Nitrogen (N) 6.9

Activist RED incorporates Agrichem’s foliar nutrition technologies including:

• Agrichem’s innovative ACTIVIST TECHNOLOGY

Enhanced Enhanced Metabolism

Conventional Copper Suspension Nitrogen (N) 6.9

Analysis Australia (w/v%)

• Enhanced uptake of copper

• Compatible with broader range of Agrochemicals Analysis Australia (w/v%)

(refer to Activist RED compatibility chart) Copper (Cu) 50.0

Nitrogen (N) 6.9

Chemical Formulation Analysis Comment

75%(w/v%) Ultra high analysis source of Copper with

Copper Sulphate (penta) 25% High risk of phytotoxicity, short-lived copper

Copper HEDTA Chelate 9% Good compatibility but very low copper

Activist RED was trialled in regions

range of bacterial and fungal diseases Copper (Cu) 50.0

through enhanced lignification. Nitrogen (N) 6.9

Copper deficiency induced poor

Rainfall: 350mm ave. p.a.

Observation: Severe copper deficiencies Copper (Cu) 50.0

visible, with poor grain fill Nitrogen (N) 6.9

and extensive lodging

Trial conducted by Agrichem South

Activist RED was applied as either a