ABOUT THE COMPANY

LARGEST SELLING BISCUIT BRAND IN THE

WORLD
STARTED IN 1929 AS MANUFACTURER OF SWEETS
AND TOFFEES
IN 1939 BEGAN PRODUCTION OF BISCUITS
STARTED WITH ONE SALESMAN IN BOMBAY,
TODAY HAS 3.3 LAKH DISTRIBUTION OUTLETS
10 MANUFACTURING UNITS FOR BUSINESS AND
75 FOR CONFECTIONERIES
PARLE GLUCOSE THE FIRST BRAND
COMPETITORS
CORE VALUES
FOCUS ON

GREAT TASTE
HEALTH
QUALITY
NUTRITION
VALUE FOR MONEY
PARLE BRAND RANGE
BISCUITS
PARLE G PARLE ACTIFIT DIGESTIVE MARIE
KRACKJACK 20-20 COOKIES
MONACO GOLDEN ARCS
KREAMS
HIDE AND SEEK
HIDE AND SEEK MILANO
HIDE AND SEEK BOURBON
PARLE MARIE
MILK SHAKTI
NIMKIN
SWEETS
MELODY
MANGO BITE
KACCHA MANGO BITE
CHOX
POPPINS
SNACKS
MONACO SMART CHIPS
PARLE’S WAFERS
FULLTOSS
EVOLUTION OF THE BRAND PARLE G
HAS BECOME A HOUSEHOLD NAME IN INDIA
CATERS TO PEOPLE IN ALL AGE GROUPS
LAUNCED IN 1939 AS A GLUCOSE BISCUIT IN
BOMBAY
BY 1949, SPREAD TO WHOLE STATE AND PARTS OF
NORTH INDIA
1950s SAW EMERGENCE OF ME-TOO BRANDS
SOME OF THEM HAD NAMES SIMILAR TO PARLE
GLUCOSE, SO CO. CHANGED NAME TO PARLE-G
STARTED ADVERTISING IN 1980s- MAINLY PRESS ADS
EVOLUTION CONT….
IN 1989 LAUNCHED THE ‘DADAJI COMMERCIAL’-
AIRED IT FOR 6 YRS
BRAND GOT POPULAR BY THE MINUTE- BECAME
AN ICON
NO. OF CUSTOMERS, DISTRIBUTORS, PACKS
SOLD GREW MANIFOLD
IN 1997, PARLE G SPONSORED ‘SHAKTIMAN’-
HUGE HIT WITH CHILDREN
BUILT ON THIS AND IN 2002 GOT THE BRAND
CLOSER TO CHILDREN
LAUNCHED NATIONAL PROMO- ‘MERA SAPNA SACH
HOGA’ FOCUSING ON CHILDREN- 5 LAKH RESPONSES,
30,000 DREAMS FULFILLED- TRIPS TO DISNEYLAND,
SCHOLARSHIPS, MATCH TICKETS ETC.
2002 WAS A SPECIAL ADVERTISING YEAR-BRAND
POSITIONED CLOSER TO CHILDREN- LAUCH OF
ANIMATED SUPERHERO G-MAN WHO SAVED
CHILDREN FROM EVIL FORCE TERROLENE. CAMPAING
SUPPORTED THROUGH POSTERS AND STREAMERS PUT
UP IN RETAIL OUTLETS.
IN 2002, LAUCH OF MILK SHAKTI, PARLE-G MAGIX,
SPECIALLY AIMED AT CHILDREN
ANOTHER CAMPAIGN WAS ‘G MAANE GENIUS’
WHEREIN KIDS CONSUME PARLE G AND TRICK PEOPLE
PRODUCT LEVELS
CORE BENEFIT- SATISFY HUNGER
BASIC PRODUCT- THE BISCUIT PER SE
EXPECTED PRODUCT- GOOD TASE AND
NUTIRITION
AUGMENTED PRODUCT- INCREASE PERSON’S
ENERGY LEVELS
POTENTIAL PRODUCT- POSSIBILITY OF COMING
UP WITH A NEW PRODUCT ALTOGETHER, e.g.
SNACK AS COMBO OF CHOCOLATE AND BISCUIT
BRAND NAME STRATEGY
THE COMPANY FOCUSES STROGLY ON THE BRAND
NAME PARLE, WHICH IS A PREFIX BEFORE ALL ITS
PRODUCTS.
PARLE-G HAS BEEN LEVERAGING THE NAME
PARLE FOR OVER 80 YEARS
TRIVIA—
THE NAME PARLE COMES FROM THE NAME OF THE
VILLAGE PARLA, NEAR MUMBAI.
BRAND GROWTH STRATEGY
THE COMPANY PARLE FOLLOWS BOTH
LINE EXTENTION AND BRAND EXTENTION
POLICIES
BRAND PARLE-G HAS SEEN EXTENSION OVER
THE YEARS IN SHAPE OR PARLE-G MILK SHAKTI,
PARLE-G MAGIX (CASHEW AND CHOCO)
PARLE-G PRODUCT LIFE CYCLE
PARLE-G IS AT MATURITY STAGE

PARLE
G
PARLE-G VISUAL APPEAL
PACKING AND LABELLING
PARLE-G WAS INITIALLY RECOGNIZED BY ITS ICONIC YELLOW
AND WHITE STRIPED WAX PAPER WITH A CUTE BABY FACE ON
IT. THERE HAVE BEEN MANY ME-TOO BRANDS IN THE LOW
PRICE SEGMENT, e.g. PAREL-G, PARLE JEE.

PARLE-G NOW COMES IN PLASTIC COVERING AND IN EIGHT

DIFFERENT SIZES- FROM 25 gms TO ONE KG PACKS.

EVERY PARLE-G PACK COMES WITH INFORMATION ON

INGREDIENTS USED, NUTRITION FACTS, MAILING AND E-
MAILING ADDRESS ASKING FOR FEEDBACK, PHONE NO. AND
MANUFACTURING FACILITY ADDRESS, PACKAGING DATE ETC.
ALL DIRECTIONS ARE IN HINDI TOO.