Bluetooth Marketing
Bluetooth Marketing is an exciting new way of allowing customers to interact with an
advertising panel or a poster with their mobile phones. Customers can receive content such as
Video clips, music, vouchers and coupons, contact information or product information by simply
activating Bluetooth on their mobile phones in the vicinity of the display.

case study

CII used Bluetooth broadcasting at the International Hospitality Fair-2007 at Pragati Maidan,
Delhi. Visitors were greeted with a Poster that informed them that the Main Hall was a Bluetooth
Zone and they could get event information by switching on their Bluetooth and accepting the
Bluetooth Broadcast. The information was sent in the form of a Java application that consisted of
the following sections

a. Home: (Spoke about event details)

b. Exhibitors: (List of exhibitors, when clicked one, it leads to a home page of the
exhibitor, contact information and a one pager about their products)
c. Sponsors: (List of sponsors with one page branding space)
d. Concurrent events:(Other events taking place within the main event)
e. Speakers/delegates: (Information about the speakers)
f. Reminders: (Here the visitor can set reminders for himself for specific events or
speakers.)
g. About CII: ( Future CII events)

This technology got extremely positive reviews from all quarters. Lalit Suri of Voltas, an
exhibitor at the event, said “We find this an extremely useful marketing tool to get into
 the mobile phones of visitors. Now that our contact information is with them, they can
get back to us at any time.”
Jitesh, the organizer of the event & a CII representative said “The age of paper pamphlets
is over. Everyone who attends such an event has a Bluetooth mobile phone and is
technology savvy. Visitor could access event information from anywhere within the
venue and do not need to carry pamphlets or head back to the enquiry counter for details.
Application can set reminders for specific mini events which is invaluable to an
organizer. Besides providing convenience to visitors, CII is also helping their exhibitors
and sponsors market themselves better”. The 4 day event had hundreds of downloads.
subsidiary of ValueFirst Messaging , India ’s largest sms aggregator.”

http://www.vfconnect.com/case_study.html

Elevate, Noida , Jay Sean Night

12th Oct to 13th Oct 2007
Elevate, a discotheque in Noida, found an innovative way of reminding its visitors of upcoming
events. It broadcasts the event calender that allows the visitors to set reminders. The application
had the facility of allowing downloads of ringtones and digital branding space for sponsors. It
also allowed sending of specific offers and announcements such as happy hours and discounts.
There were hundreds of downloads on Saturday evening.

 http://www.vfconnect.com/case_study_3.html

Pantaloon
21th Sep to 5th Oct 2007

Pantaloon, a leading apparel grand used Bluetooth Marketing to send mcoupons to visitors at the
entrance of the Great India Place Mall, Noida. People who downloaded the coupon could redeem
it for attractive gifts at the cash counter. This campaign drew considerable consumer attention
with over 300 downloads per day.

http://www.vfconnect.com/case_study_4.html
 Dada Music
22nd Feb to 24th feb

Dada Music sent out ringtones and Wallpapers to the Audience at a Rock Show in Delhi

http://www.vfconnect.com/case_study_7.html

TiE Summit
11th-14th December

TiE sent out the event schedules and speaker profiles to all the delegates who attended the
conference.

http://www.vfconnect.com/case_study_8.html

Indigo Nation
22nd to 24th feb

Indigo Nation sent out m-coupons and wallpapers of their brand to customers who walked into
the Ambience Mall in Gurgaon.

http://www.vfconnect.com/case_study_9.html

Yo! China
3th Oct to Till Date

Yo! China digitized their menu cards to broadcast it on mobile phones of customers in the
vicinity of their outlet. Those who had the menu card on their phone could order directly from
their mobile phones.

 http://www.vfconnect.com/case_study_6.html