Micro perspective of

organisation behaviour
Sensation versus perception:
Sensation is concerned with the initial contact
between organisms and their physical environment.

Whereas perception is processing and interpretation

of the raw sensory inputs

Sensory is the first step of perception process.

 Perception

“ A process by which individuals organize and interpret their

sensory impressions in order to give meaning to their
environment.”
 Perception is different from sensation.
 Sensation is concerned with initial contact between
organisms and their physical environment.
Perceptual Process
The Contrast Principle of Perception
An Ambiguous Figure
Figure Background
Demonstration
The Principle of Closure
An Example of Perceptual Continuity
Illusion