Quistionnnaire

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Name: __________________________ Age: _________________________

Mobile: __________________________ Occupation: ___________________

Q1. Which sources of advertisement do you like the most?

T.V Newspaper

Radio Theater advertisement

Q2. Do you aware about surrogated ads being advertised & published?

Yes No

Q3. Do you know the difference between ethical ads & surrogated ads?

Yes No

Q4. Do you think surrogated ads are the part of today¶s business?

Yes No

Q5. Do you agree that liquor ads should be broadcasted & published?

Strongly agree Agree

Neutral Disagree

Strongly disagree

Q6. Do you really relay upon promised or guarantee ads for buying product like cosmetics?

Often Rarely

Never

Q7. Is the sex stimulation which is shown in different deo ads really motivate the youths to buy
that product?

Yes No
Q8. The ad of Salman khan ³Minto Fresh´ which led to a controversy through protest from
Hindus is really unethical?

Strongly agree Agree

Neutral Disagree

Strongly disagree

Q9. Celebrities in the ads who recommend products to their fans instead of using those products
personally, do you agree this is uneththical?

Strongly agree Agree

Neutral Disagree

Strongly disagree

Q10. Do you think that your buying behavior is hampered by these surrogated ads?

Often Rarely

Never

Q11. God fray Philips, ITC & pan parag who are doing surrogate advertisement of their tobacco
products, is it right to give permission to them to promote their products through surrogate
advertisement?

Yes No

Q12. Do you agree that there must be a anti-surrogate advertisement law from the government to
prevent the promotion of health injuries products.

Strongly agree Agree

Neutral Disagree

Strongly disagree

Q13.Do you think that if there would be a full prevention from the government on surrogated
(indirect) advertisement the sale of alcoholic & tobacco products will decrease?

Yes No

Can¶t say May be


Q14. Business tycoon Mr. Vijay Malaya who has bought franchisee of IPL team & gave name to
team on his alcoholic brand royal challenge, what is the motive behind this?

To promote his brand Exploit business from cricket

Both

Q15. Do you agree if celebrities conduct a campaign & boycott the promotion of those products
which are injuries to health; it will lead to prohibition of surrogated (indirect) advertisement?

Strongly agree Agree

Neutral Disagree

Strongly disagree

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