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Digital Video Planning Document
Digital Video Planning Document
PURPOSE
The purpose of the digital video is to explain what classroom response systems
are and how they facilitate student learning and assessment. We will also discuss
different types of audience feedback mechanisms, and weigh the pros and cons of each,
as well as demonstrate how each is used in a secondary school environment.
TARGET AUDIENCE
The target audience consists of professional educators of various ages and cultural
backgrounds, who have attained at least an undergraduate degree, and who has, at the
minimum, basic knowledge of computers, Web 2.0 applications, social networking
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websites, and mobile devices. Individuals who are identified as visual, auditory, and
tactile/kinesthetic learners would receive the most benefit from this resource.
To gain the attention of the target audience, we will raise curiosity by posing the
problem of addressing students’ needs and gauging students’ understandings in a timely
manner.
We will then address the relevance of the material by suggesting that classroom
response systems may solve the problems of poor student participation and lack of
student engagement. Furthermore, classroom response technology is applicable to
virtually any academic setting.
The methods used in certain classroom response systems are an extension of skills
and technologies that are already being used by most of the student population and the
target audience. Therefore, learners will have the confidence to implement classroom
response technologies by using familiar tools and viewing examples provided in the
video.
The target audience will gain satisfaction in knowing how to use technology to
gaining immediate student feedback. With a better understanding of students’
deficiencies, strengths, interests and perspectives, the target audience will be better
equipped in guiding their teaching strategies and adapting to their students’ needs before
major formative evaluations.
LEARNING OBJECTIVE
Using the digital video as a resource, secondary school instructors will be able to
select the most appropriate classroom response method for their students, and implement
an accurate and cost-effective classroom response system in their schools by the start of
the next academic year (Fall 2011).
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