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Coffee Consumption in India-2005
Coffee Consumption in India-2005
Penetration of coffee
Proportion of people consuming the beverage in the last 12 months.
Up in 2005 to 62% from 59% of 2003.
Instant coffee Penetration - 52%
But R&G (Filter coffee) - (15%).
Penetration of tea- 94%.
Share of Throat
2
1
1 1
beverage consumed to the 14
(excluding water). 9
F lav ou red M ilk
year
Tea
2 00 5
Heaviness of consumption
Classification of Consumers
38% Non-drinkers - who did not consume
coffee in the past 12 months.
40% Occasional drinkers - who consumed
coffee in the past 12 months but not yesterday.
22% Coffee drinkers – who consumed coffee 2% 1%
yesterday. 19%
38%
Light (1-2 cups a day)
Medium (3 cups a day)
Heavy (4 or more cups a day).
40%
Non drinker Occasional drinker Light drinker Medium drinker Heavy drinker
During the year 2005, the total volume of coffee consumption 80,200 MT
with an urban and rural divide of 58,500 MT (73%) and 21,700 MT
( 27%).
This represents an overall increase of 9900 MT or 7% annual growth over
the 2003 consumption of 70,300MT (with an urban and rural share of
49,600 MT and 20,700 MT respectively).
About 64,405 MT is consumed in South India, which is 80% share of all
India consumption of 80,200 MT.
In the South, Tamil Nadu is the largest coffee consuming state with an
estimated volume of about 22,000 MT (34%) closely followed by
Karnataka with 19,000 MT (30%). Andhra Pradesh & Kerala account
for about 13,000 MT (20%) and 10,000 MT (16%) respectively.
In South zone, instant and filter coffee almost have an equal share. In
other zones, instant coffee is more predominant.
Consumption – Volume Trends
Instant
2005 Instant % R&G % Vol. R&G Vol Total
Instant
2003 Instant % R&G % Vol. R&G Vol Total