Master of Business Administration – MBA Semester 4

3 Credits (60 Marks)

MB0036 – Strategic Management & Business Policy

11. What is the purpose of a Business Plan? Explain the features of the
component of the Plan dealing with the Company and its product description.
(10 marks)

12. Write short notes on : a) sales projections b) importance of creativity in

Business. (10 marks).

13. What factors are to be taken into account in a crisis communications

strategy?(10 marks).

14. What elements should be included in a Marketing Plan under Due

Diligence while seeking investment in for your Company? (10 marks).

15. Distinguish between Joint Ventures and Licensing, explaining the relative
advantages and disadvantages of each.(10 marks).

16. You wish to commercialize your invention. What factors would you weigh
in choosing an appropriate course? (10 marks).

MB0037 - International Business Management

Q.1 Evaluate the monetary system and currency markets in international

business management. (10 marks)

Q.2 a. Mention the different entry strategies to enter international markets. (4

marks) b. How has E-commerce helped in international marketing? (6 marks)

Q.3 a. Explain Bill of Lading and Letters of credit. (8 marks)

b. What is UNCITRAL and what it does? (2 marks)

Q.4. Explain the importance of STP in international markets. (10 marks)

Q. 5 a. Write a short note on branding and trademarks. (6 marks)

b. What are the features of exchange and currency markets? (4 marks)

Q. 6 Discuss the various International product and pricing decisions. (10 marks)